Mastering Voice Of The Customer

​Join us for a networking happy hour with catering, followed by a session from Ben Yurchak around capturing voice of customer (VOC) feedback from your website visitors and how it can provide many of the answers that are usually missing from digital measurement.

​This will include case studies showing how “in the moment” VOC measurement answers key questions across a variety of goals such as:

• ​eCommerce & Lead Gen Goal: Uncover the multiple reasons why your users aren’t converting and what you can change to increase conversions.

• ​Brand/Marketing Goal: Quantify the impact of digital on your users' intent to take action & their brand attitudes.

• ​Informational/Customer Support Goal: Quantify how well the site performs at helping your users find what they need and see their top successes and struggles.