International Marketing Strategy | Startup Global

​​​This is the final webinar Startup Canada will host, as part of the Startup Global 2024 program. These webinars will walk you through the tools and resources you need to get your business export ready. Each webinar will provide you with the opportunity to connect with industry leaders and organizations and build foundational relationships for entering new markets!

​​ABOUT
As you begin to export, it’s important to develop a marketing plan for that specific market. They will have unique values and needs so you need to ensure you send the right message by targeting specific groups of consumers. This webinar will equip you with the tools to create an effective marketing plan for your export goals. 

​​EVENT DETAILS
Thursday, October 10, 2024
10 - 11 AM PT | 1 - 2 PM ET (please verify your time zone)

​​SPEAKERS
Lora Rigutto, CITP®| FIBP®: Partnerships and Community Lead, Forum for International Trade Training (FITT)
Roberto Bagnato: Marketing Business Partner, Indo-Pacific Strategy & Market Investments for US & Europe, Export Development Canada (EDC)
Alejandra Guerra: Co-Founder & CEO, Everly

​​WHO IS THIS WEBINAR FOR?
Early stage entrepreneurs who want to better understand the market segmentation and how it can help them scale their business abroad.

​​PARTNERS
The Startup Global program is powered by Startup Canada, co-presented by UPS and Export Development Canada, with our Program Partner FITT, our Ecosystem Partners Scotiabank and Startup TNT, and our Community Partners GS1, North Forge, Toronto Region BOT, IPIC, and NCFDC.