Blueprint for Revenue Growth
About Katie McLean
Katie McLean is the Managing Director and Founder of Women at the Cap Table (WATCT) and the CEO of TuskHub.
Katie founded Women at the Cap Table (WATCT) in 2019 when she was Chief Growth Officer at Athennian. With experience spanning across major tech firms like Google and Oracle, as well as dynamic tech startups, Katie’s expertise lies in driving company growth and cultivating partnerships and long term relationships.
WATCT invests in both male and female led B2B startups, with strong purpose and diverse leadership teams, that are solving important problems. TuskHub is the strategic advisory firm for WATCT specializing in assisting startup and scale-up technology companies to get to their first million in revenue.
About this Session
Katie's Blueprint for Revenue Growth explores strategies and tactics for scaling B2B revenue in early-stage tech companies. This blueprint leverages success stories to demonstrate how to effectively engage clients and drive growth. It outlines a win/win approach that guides both customers and potential partners towards innovations that advance their careers and business growth, ultimately fostering brand advocates and carving a path to sustainable growth.
Key Takeaways
Strategies for Scaling Revenue: Focuses on methods and tactics to increase B2B revenue in early-stage tech companies
Success Stories: Uses real-life examples to illustrate effective client engagement and growth strategies
Win/Win Approach: Emphasizes creating mutually beneficial relationships with customers and partners
Career and Business Advancement: Aims to drive innovations that support both client career development and business growth
Brand Advocacy: Encourages the development of brand advocates as a pathway to sustainable growth
About the Venture Capital Association of Alberta (VCAA)
The VCAA is Alberta’s primary association for venture capital, private equity, angel investors and others interested in furthering the industry in Alberta. Learn more at vcaa.ca.