Customer Value Proposition and Marketing Strategy

• ​Speaker: António Marinho Torres (Nova SBE), Luís Mendes (Meight)

• ​Overview: Leverage customer understanding to create a clear customer value proposition and develop a solid marketing strategy.

​Our masterclasses are designed to equip participants with essential knowledge and skills to navigate the journey from scientific discovery to market-ready innovation. These sessions are open to the entire NOVA community and cover a range of critical topics.