Using the Orbit Model to build high-gravity communities

Wed, Jun 30, 4:00 PM UTC
·YouTube

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Event Information

The Orbit Model is a framework for building high gravity communities. A high gravity community is one that excels at attracting and retaining members by providing an outstanding member experience.

The Orbit Model contains four fundamental concepts: Gravity, Love, Reach and Orbit Level:

  • Love is a member's level of engagement and activity in the community.

  • Reach is a measure of a community member’s sphere of influence.

  • Gravity is the attractive force of a community that acts to retain existing members and attract new ones.

  • Orbit levels are a practical tool for member segmentation and used to design different programs for each level of the community.

In this session Patrick will dive into how the Orbit Model can guide you to build high-gravity communities.

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