Enterprise Ready: How to Sell to Corporations
Selling to corporations can unlock major revenue and credibility for startups — but getting your foot in the door (and across the procurement finish line) can be daunting. Long sales cycles, complex decision-making structures, and risk-averse buyers often stand in the way.
Join YSpace & RBCx for a practical panel discussion with founders and experts who’ve successfully sold into large enterprises. We’ll unpack real-world tactics, pitfalls to avoid, and strategies to help you navigate the corporate sales process with confidence.
Whether you’re preparing for your first enterprise pitch or trying to scale within a large customer, this session will give you actionable insights to land — and expand — corporate deals.
🔍 What You’ll Learn:
How to identify and reach the right decision-makers
Building trust and credibility as a small company
Structuring pilots, pricing, and procurement navigation
Tips for shortening long sales cycles
Ways to grow one win into a wider rollout
👥 Who Should Attend:
Founders and sales leads at B2B startups
Business development and partnership teams
Anyone looking to land or grow corporate accounts
About the Hosts
About RBCx
RBCx powers bold ideas, founders, and technology companies. We know building great businesses takes more than just finance, which is why our four pillars – Banking, Capital, Platform, and Ventures – combine to make us the go-to backer of Canadian innovation. We use our deep expertise to support businesses of all sizes and stages, and leverage RBC’s extensive experience, networks, and capital to solve tomorrow’s big problems.
https://www.rbcx.com
About YSpace
YSpace is York University’s pan-university entrepreneurship and innovation hub supporting startups and entrepreneurs from a variety of sectors and communities. Our programming spans across scaling innovative technologies through customer and investor capital to scaling agri-food businesses into mass retail to diversity-focused initiatives like **ELLA powered by Desjardins** for women-led businesses and Black Entrepreneurship Alliance (BEA) for Black-led businesses. Additionally with our Start-Up Visa program, we are building a robust ecosystem, driving positive change and empowering entrepreneurs to shape the future. We are also home to two physical hubs in the City of Markham and the Town of Georgina.
https://www.yorku.ca/yspace/