

Cut carbon, not corners: Carbon accounting 101 for ops leaders
Carbon accounting is quickly becoming part of the day-to-day for ops leaders at SMEs, so we're here to make it simple with clear, practical steps to help you get started - no sustainability background needed.
We invite you to an interactive webinar that's designed specifically for operations leaders without a sustainability background. 🔥
You’ll hear relatable examples from other SMEs, see practical tools in action, and leave with clarity on what to do next. There will also be space for Q&A and discussion.
You'll learn:
📊 What carbon accounting is and why it matters
🧭 The difference between Scope 1, 2 and 3 emissions
🔬 What data you need to start measuring emissions in your own business
♻️ What is the Science Based Targets initiative (SBTi) is + what it means to set a science-based Net Zero target
🔗 How to spot the connection between operational decisions and emissions
👍 What “good” looks like when it comes to taking action
This is a foundation session for ops leaders who want to learn more about the basics of carbon accounting (and why it matters).
You should join us if...
✅ Your company is a B Corp - or on the path to becoming one
✅ You work at an SME with public sector or NHS clients, and need to navigate carbon reporting requirements
✅ Your brand is focused on sustainability, so you want to do the right thing and show credible progress to your customers
✅ You own - or are about to own - your organisation's sustainability strategy or reporting
However, you're unlikely to benefit if you...
🚫 Already have in-depth knowledge of this topic
🚫 Your company is already deeply engaged in technical carbon reporting processes
🚫 You work at a large corporate with a dedicated in-house sustainability team
Event details 📝
Welcome
Why Operations is increasingly responsible for carbon reporting in SMEs
Scope 1, 2 and 3 explained (with real-life SME examples)
Overview of the Science Based Targets initiative and Net Zero goals
Common challenges for SMEs - and how to overcome them
Where to start: what data to gather, how to structure it, what tools help
Q&A and quick wins
The session will be recorded and shared with the members of the Operations Nation Community.
Meet our speaker 👋
Aimée Tennant
Co-Founder @ Seedling
Aimée is the Co-founder of Seedling, a carbon management platform that helps SMEs to take credible climate action - without it being too complex, time-consuming, or breaking the bank.
Seedling combines easy-to-use software with one-to-one expert support, and has helped hundreds of businesses - from fashion brands to tech teams to law firms - measure a collective footprint of more than 150,000 tonnes of CO₂e to date.
Before Seedling, Aimée spent time in healthcare investing and strategy consulting, where she caught the entrepreneurial bug!
Together with 🙌
Seedling
Seedling gives SME teams the technology and expertise you need to understand and act on your carbon emissions.
They specialise in accurate, full-scope carbon footprinting, helping you to make confident, informed decisions, backed by data and climate science.
Their mission: to help you make genuine, measurable progress towards Net Zero - without being too time-intensive or breaking the bank.
Guided by an expert, use the Seedling platform to measure, reduce, and offset your carbon footprint, and share your impact. They help with:
✅ Full-scope carbon footprints, GHG Protocol compliant
✅ SBTi-aligned Net Zero targeting
✅ Carbon Reduction Plans (PPN 06/21)
✅ Verified offsetting - tackle emissions and support communities
✅ B Corp environmental impact assessments
✅ Sector specific deep-dives & activity-based analysis
✅ Employee surveys and engagement
Book a demo here to find out more! 🌱