Cover Image for Los Angeles #TechWeek - A Brand New World: GenAI's Role in Reshaping Marketing & Communications for Tech Companies
Cover Image for Los Angeles #TechWeek - A Brand New World: GenAI's Role in Reshaping Marketing & Communications for Tech Companies

Los Angeles #TechWeek - A Brand New World: GenAI's Role in Reshaping Marketing & Communications for Tech Companies

Hosted by Adrianna Hosford & Tech Week
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About Event

As part of the prestigious LA #TechWeek, we're thrilled to present an exclusive panel discussion that delves deep into the transformative power of generative AI in the realm of marketing and communications, especially technology companies.

Join this distinguished panel of tech leaders at the cutting edge of using generative AI to forge stronger brands, achieve more with less, and accelerate their market share. This panel is essential for anyone involved in marketing and communications within any industry, especially tech, from startup founders and marketing executives to business leaders. This event is a part of #TechWeek - a week of events hosted by VCs and startups to bring together the tech ecosystem.

This panel is not just a discussion; it's a roadmap for navigating the seismic shifts generative AI is bringing to marketing strategies and go-to-market teams, including:

Key Discussion Points:

AI Revolution in MarComs: Understanding how generative AI is reshaping content creation, customer engagement, and personalized marketing strategies.

Efficiency & Innovation: How AI enables teams to do more with less, optimizing resources while fostering innovation and creativity in campaigns.

Market Share Acceleration: Strategies for utilizing generative AI to gain a competitive edge, increase market share, and stay ahead in the tech industry.

Navigating the Transition: Preparing go-to-market teams for the integration of AI tools and technologies, ensuring smooth adoption and maximized impact.

Success in the Era of Gen AI: Practical advice for companies at any stage—from pre-seed startups to established public entities—on succeeding in the fast-evolving landscape shaped by generative AI.

Hosted by: Artera and Ketchum

Location
TBWA/Chiat/Day
5353 Grosvenor Blvd, Los Angeles, CA 90066, USA