Cover Image for Online Phygital Store Tour Germany 馃嚛馃嚜

Online Phygital Store Tour Germany 馃嚛馃嚜

Hosted by Adrien Serres & Maxence Dislaire
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Past Event
This event ended 458 days ago.
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About Event

Discover the first Phygital Store Tour in Germany 馃嚛馃嚜.

Because you don't have too much time to visit innovative store, let's spend an hour in a unique Phygital Store Tour online in Germany, it might help you in some key decisions for the futur of retail. Phygital or Digital in Store bring new ways to sell products thanks to innovative display and solution in store. Find out how some retailers in Germany are dealing with it in this Tour.

Let's spend together 1 hour online :

馃敼 Let's go to myToys in Berlin, where the retail team is looking for solutions to present & sell their bulky and cumbersome products but can't have them in store due to lack of space (trampolines, bikes, carts, garden houses, swings...).

馃敼 We will explain the mistakes made by Giorgio Armani in Kadewe Berlin. You will have the tips to avoid repeating them. 馃槵

馃敼 How to recognize a store that is in dire need of phygital? The answers are at OBI and Globetrotter's shop in Berlin & Cologne.

鈥嬸煍 JD Sport use Phygital in all their store, we talk to a vendor and got a very interesting point of view in Berlin Store.

馃敼Discover in exclusivity the Phygital Strategy of Jack Jones to boost their phygital sales in store.馃敟

And much more 鈥 We can't wait to show you all of it !

Why you should participate?
-You probably don't have time to travel 1,500 km to see all this
-For the atmosphere ! It happens on Zoom and it's very friendly. Those who want to speak up just do so. 馃槉
-We'll talk about #failphygital and how to avoid the pitfalls.
Phygital can pay off big time; but there is no instruction manual. Well, there is, but it's not easy to find 馃榿馃槝馃挋
You may be making the same mistakes that some of these stores have made 鈿狅笍鈿狅笍鈿狅笍

Good to know
More than 1,000 retail professionals have already participated in this retail event which takes place in english馃嚞馃嚙 every 3rd Wednesday of the month and every 1st Thursday in french 馃嚝馃嚪 !

鈥嬧殸锔 The number of participants is limited, so sign up quickly! 鈥嬧殸锔

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