Layer Zero - an European launch event for 'phygital' Fashion
Layer Zero – Rethinking Phygital Fashion As part of MCBW 2025, Layer Zero launches a European hub for phygital fashion—at the intersection of art, music, sports, and technology. The initiative, organised by Waldek Szymkowiak (Choreograffiti Ltd.), Dirk Lohmann (Tokiphy) and Juliane Kahl (Responsive Fashion Institute) aims to build a future-oriented community of creatives, businesses, innovators, and investors to shape the next era of fashion—both physical and digital.
The global fashion industry still relies heavily on outdated business models. Layer Zero offers a bold alternative: by leveraging Web3 and blockchain technologies, it creates space for sustainable, ethical, and technological innovation. According to market analysts, the use of such technologies in fashion is expected to drive growth of up to 12.1% by 2033.
The official launch during MCBW 2025 marks a key milestone. Bavarian companies, designers, and creative talents will be connected with international players and gain access to digital tools, knowledge, and networks. Layer Zero acts as a bridge between the creative industries, tech innovation, and sustainable development—bringing the fashion of tomorrow into focus today.
Get ready for an exciting evening full of inspirations, networking & the chance to collect and win a 'innovative surprise'.
The XR experience "Third Eye – Find Your Faith" by artist Ugo Dossi and Govar GmbH will be exclusively showcased during this event. Participants can step into an immersive journey where extended reality, creativity, and spirituality converge — they are inviting to open an inner eye, explore collective consciousness, and rediscover their personal sense of faith.
PANELS & KEYNOTES:
#1 PHYGITAL FASHION -
Inclusive AR, XR and AI Fashion
Costas Kazantis, Fashion Innovation Agency, LCF
Juliane Kahl, Responsive Fashion Institute
Stefan Göppel, govar GmbH
#2 BIDGING DIGITAL & PHYSICAL -
Sustainable Fashion Solutions
Elliana Jensen-Abieva, Circual Tech Forum
Neliana Fuenmayer, Open.Mode Ltd
Waldek Szymkowiak, Choreograffiti Ltd
#3: DIGITAL FASHION FOCUS, DAO Opportunities -
Communities are key - but how to unlock them..?
Dirk Lohmann, Tokiphy
Javo, Alana Magazine
Thank you to all the Partners & Sponsors:
Akademie für Mode & Design (AMD) München
AuditOne GmbH
Undoxxed
MetaBrew Society
The event is supported by the Bavarian Ministry of Economic Affairs, Regional Development and Energy. As part of the support for cultural and creative industries, bayern design GmbH has advised the applicant.
Photographs and short video recordings will be made at the event for documentation purposes. Participation constitutes consent to the publication of the photo and video recordings.