​Details​

​Join us for an enlightening event dedicated to the essentials of UX research, featuring two expert speakers.

​Dr. A. Imran Nordin will discuss what UX research is, various approaches, and practical tips for tackling common challenges in his talk "UX Research Bits & Bobs."

​Naning Utoyo, in her presentation "Embracing Mixed-Methods in UX Research," will highlight the integration of qualitative and quantitative methodologies to generate actionable insights.

​Whether you're a newcomer or a seasoned professional, this event promises valuable insights to enhance your UX research skills.

​​Schedule 🗒

​6:30pm – 7:00pm — Arrival & registration

​7:00pm – 7:15pm — Welcome & introduction

​7:15pm – 8:00pm — Presentation by speakers

​8:00pm – 9:00pm — Networking

​​Talks⚡

​UX Research Bits & Bobs

​with Dr. A. Imran Nordin

​What comes to your mind when you hear "UX Research"? Have you ever conducted UX research and wondered what you’re supposed to do with the findings?

​In this sharing session, we will discuss the essentials of UX research. We will explore what UX research is all about, the different approaches you can take, and the best times to conduct research during product development. We'll also tackle some common challenges in UX research and share practical tips on how to overcome them.

​Whether you're new to UX research or looking to refine your skills, I hope this session will provide valuable insights and actionable advice to make your research efforts more effective.

​Let's demystify UX research and learn how to use it to create better user experiences!

​

​Embracing Mixed-Methods in UX Research

​with Naning Utoyo

​Explore the complexities of UX research with Naning Utoyo as she demonstrates the power of integrating qualitative and quantitative methodologies. In this talk, Naning will share valuable insights from her extensive experience, illustrating how mixed methods can deepen understanding and generate actionable results across various industries. Attendees will learn about the unique challenges and successes associated with these approaches, gaining perspectives beneficial for both new and experienced researchers.

​Naning Utoyo brings over a decade of experience in product design and strategy, emphasising in data-driven and user-centric methods. She has led diverse teams, notably her recent role at ShopBack, where she centralised the research function to better meet business goals. Naning is now dedicated to enriching the UX community through her insightful writings and engaging talks, striving to inspire and uplift fellow professionals.

​Note

​🌮 Refreshments provided

​🎟️ FREE. Register now as it’s going out quick!

​By attending our Singapore Product Design meetup events, you are entering an area where photography, audio, and video recording may occur. We foster curiosity and connections through our events and are a harassment-free zone 💜