Stop Guessing, Start Listening: How to Use Customer Insights to Grow Your Business

​If you've ever read a sales page and thought, "Wow, this person is in my head!" — chances are, they’ve done their homework.

​Customer research is the foundation of effective marketing. Yet small business owners and service providers skip the step of actually talking to the people they’re trying to help.

​In this one-hour workshop, Amanda Laird will show you how to design insightful customer interviews and implement simple feedback loops that help you gather data, spark ideas, and make better decisions — from offer design to sales copy – to grow your business.

​Whether you're refining a current offer or preparing to launch something new, this session will help you stop designing in a vacuum and start building with your real people in mind.

​What we’ll cover:

• ​The biggest mistake most people make when designing their offers (and how to avoid it)
  

• ​How to create meaningful customer interviews that go beyond surface-level feedback
  

• ​Practical ways to build ongoing feedback loops into your marketing
  

• ​How customer insights can transform your copy, content, and conversion

​This session is free to attend, and you’ll receive the replay even if you can’t make it live.

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​​The Slow & Steady Just Enough Sessions are short and sweet, "just enough" workshops with actionable advice to inspire and grow your business, slow and steady.