CryptoMondays London – TGE Marketing: Mastering the Launch
Token Generation Events (TGEs) are make-or-break moments for Web3 projects. Nail the marketing, and you’re on a rocket ship 🚀; get it wrong, and you’re stuck in orbit. But don’t worry, we’ve got you covered.
We’re bringing together some of the best minds in the space to break down TGE marketing into real, actionable insights. Expect big ideas, expert advice, and plenty of networking with the legends shaping Web3.
A successful TGE isn’t just about launching a token—it’s about crafting a compelling narrative, designing sustainable tokenomics, and building an engaged community that drives long-term value. Whether you’re launching a token, thinking about it, or just want to sharpen your marketing game, this one’s for you.
What’s on the agenda? A deep dive into audience engagement, community hype, and sustainable growth strategies that go beyond the launch day buzz. You’ll leave with fresh perspectives, new connections, and the know-how to make your TGE a success. 🎯
Target Audience
Founders and teams gearing up for a TGE
Web3 marketing pros looking to level up
Investors curious about token economics and market strategy
Anyone eager to demystify Web3 token marketing
Event Schedule
6:30 PM – Arrival & Networking
Grab a drink 🍹, meet some legends, and make connections that count.
7:15 PM – Welcome Remarks
A warm welcome from the CryptoMondays London crew & our sponsors.
7:20 PM – Keynote: "TGE Marketing 101 – Setting the Stage for Success"
An unfiltered look at what makes or breaks a TGE, featuring real-world insights from the experts.
Keynote Speaker: Keison Rigg: Co-Founder & Technical Director, Blockchain Sensei.
Amongst a plethora of Web3 specialties, Keison is a Technical Director. Keison has provided solutions, consultations & education for family offices and funds as well as corporate entities such as Otto Finance, Manchester United foundation & Paramount. He has an in-depth knowledge of what the latest, most effective tokenomic models and system architectures are, and how to best apply this knowledge to unique custom decentralized applications. Keison has an elite network of close relations with VC CEOs, AI experts, and even government regulatory bodies positioning him to uniquely maneuver, and continuously solve greater problems within the space and add the most cutting edge value. Keison has 7 years experience investing and trading stocks, penny stocks, crypto, forign exchange and using DeFi protocols and applications. Keison is the one of 3 original founders of Blockchain Sensei and his main role is leading development, technology and education within the company, as well as business strategy.
7:30 PM – Panel Discussion: "Crafting a Winning TGE Campaign”
Let’s get into it:
How to build and activate a pre-launch community.
Mastering social media, PR, and community-driven momentum.
The role of on-chain data and market-making strategies.
How strong tokenomics and compelling storytelling drive adoption.
Post-launch sustainability—how to avoid the dreaded dump.
Moderator: Anya Markitanova: Institutional Parterships, Archax
Anya covers Institutional Partnerships at Archax, the UK’s first FCA-regulated digital asset exchange, broker, and custodian. Passionate about the transformative potential of blockchain technology, she focuses on real-world asset (RWA) tokenization and bridging traditional finance with Web3 capabilities. Prior to entering the blockchain industry, Anya worked in compliance, as well as fintech growth and operations. She holds an MBA from London Business School.Panelists:
Sam Whitehead: Accelerator Lead, Outlier Ventures.
Sam is the Accelerator Lead for the Ascent Token Launch program at Outlier Ventures, a program that proactively supports Web3 projects as they prepare for their token generation event (TGE). Since joining Outlier in 2021, he has worked with 30+ Web3 startups across various ecosystems, guiding them through project development, go to market, as well as consulting on general token launch readiness. With close to a decade of experience in real estate and asset management, Sam pivoted to Web3 full-time in 2021 - hooked by his first exposure to the space in 2017. He is passionate about supporting founders and sharing insights on token launches, community building and sustainable growth in Web3.Alex Fatuliaj: Co-Founder & COO, Simplicity Group
Alex specialises in tokenomics and token advisory, particularly behavioural economics and modelling.Sera Deliceli: Web 3.0 Marketing and Growth Consultant, Cansin Consultancy
Sera has been in Web3 since 2021, helping a wide range of projects, from RWA to AI agents, develop and execute effective marketing strategies. With her previous experience in managing TikTok's content strategy and influencer campaigns, she brings a unique ability to scale digital platforms and drive engagement. In Web3, Sera specialises in building marketing funnels, managing budgets, executing KOL campaigns, and growing communities. As head consultant at Cansin Consultancy, she leads teams in executing go-to-market strategies that help Web3 projects reach their community and funding goals.Shaun Azam: Co-Founder & Ecosystem Lead, Sweat Economy
Shaun runs Commercial + Ecosystem at Sweat Economy. With over 3m users, they're bringing Web3 to the next billion consumers. Shaun has been running fast growth tech startups for 10 years.
8:00 PM – Q&A & Closing Remarks
Your chance to ask the experts anything! 💡
8:15 PM – Networking & Food Served
Good vibes, great food 🍽️, and even better conversations.
Meet builders, investors, and marketers shaping the next bull run.
9:30 PM – Event Ends
THANK YOU TO OUR SPONSORS:
Vault12 - Vault12 is the pioneer in Crypto Inheritance Management, offering a simple yet powerful way to designate a legacy contact and pass on your crypto assets to future generations.
Cudos - A fusion of cloud computing and blockchain technology, meticulously designed for pioneers in AI, the Metaverse, High-Performance Computing (HPC), and Web3 domains
ICONOMI - At ICONOMI, we connect our users with Strategists, giving you the opportunity to copy their trades, learn from them, and build your investment confidence.
And our Venue Sponsor:
REED SMITH
Reed Smith is a dynamic international law firm, dedicated to helping clients move their businesses forward.
See you there! 🎉
Stay Connected:
Join our Telegram: https://t.me/CryptoMondayLondon
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Stay up to date on MeetUp: https://www.meetup.com/meetup-group-zrnxlmjb/
Location:
If you're new to Blossom Yard, we're a bit tucked away! You'll find us off Bishopsgate, across from Amazon’s Principal Place, with Blank Street Coffee on our right and Sainsbury’s Local on our left. Just head through the Blossom Yard gates into the courtyard—our revolving doors are on the left.
*Participation in our events implies consent to be photographed or recorded, unless otherwise stated. We value and respect your privacy and rights. If you prefer not to be photographed or have your image used, please inform a member of our team before or during the event.