Smarter Retailing: How In-Store Behaviour Can Guide Your Brand Strategy
Retail’s best-kept secret? It’s what’s happening right in front of you.
From where customers linger to what they touch and ignore, in-store behaviour is packed with clues that can supercharge your brand strategy. This isn’t just data. This is real-time, real-world insight that can shape everything from your next best-seller to your digital campaign strategy.
Join Isobel Perl (Founder & CEO, PERL Cosmetics), Octavia Wyatt (Surveyor, Time Retail Partners), and our own Yalda Yazdanian-Hall (Brand Partnership Manager, Lone Design Club) for an unmissable conversation exploring how data from physical retail is reshaping the future of brand growth.
In just one hour, we’ll show you how to:
Decode what’s really happening in-store - dwell time, product touchpoints, footfall flow and why it matters
Turn everyday behaviour into powerful decisions across product, pricing, merchandising, and storytelling
Use your store as a testing lab for new ideas before scaling across digital and retail
Bridge creativity with insight – keeping your brand voice sharp while backing decisions with confidence
Build smarter marketing from the shop floor up – because what happens offline can transform your online performance
Whether you're launching into physical retail or levelling up an existing strategy, this session will give you the edge to act faster, plan smarter and grow stronger.
Meet our speakers:
About Isobel Perl:
Isobel Perl is the founder of PERL Cosmetics, an independent beauty brand born out of a lockdown project and grown into a thriving e-commerce business with a loyal social media following. After losing her job during the pandemic, she turned £1,000 of savings and a passion for skincare into a brand defined by transparency, authenticity, and community. Isobel is known for openly sharing the highs and lows of entrepreneurship and mental health, creating a deep bond with her audience. With a rapidly growing product line and tens of thousands of customers, Isobel is now focused on scaling operations and continuing to bring her community along every step of the way.
About Octavia Wyatt:
Octavia is a surveyor at Time Retail Partners, working across both the Landlord Agency and Tenant Representation teams. Notably, Octavia advises some of the UK’s most significant Landlords on their retail portfolios which which informs her breadth of understanding for market complexities and need for collaboration between Landlord and Tenant. She has also worked closely with new market entry brands such as Pureseoul and Oakberry and has passion for bringing online brands to the IRL!
About Yalda Hazdanian-Hall
Yalda Yazdanian-Hall helps brands stay ahead of the curve. With 10+ years in buying and brand strategy for names like ASOS and DCK Concessions, she now leads brand curation and innovation at Lone Design Club, turning in-store behaviour into actionable growth strategies.