Regulatory Blue Oceans: How New Rules Create New Markets
Discover how government regulations can create your next big market opportunity.
While many entrepreneurs chase trends and compete in saturated spaces, savvy innovators look to where markets are being created—often by regulation. In this webinar, Dr. Brian Gladden, Entrepreneur in Residence at the Carlsen Center and founder of the Strategy & Innovation Institute, will explore how new laws and compliance mandates generate what he calls artificial demand—demand not born from consumer preference, but from necessity.
In this session, you’ll learn:
How to identify regulations that generate business opportunities
Why some business models win in compliance-driven markets
What “regulatory blue oceans” are and how to navigate them
A real-world case study from the $500M+ California Smog Check market
Whether you're a startup founder, innovator, policy analyst, or investor, this session will shift your thinking about where new markets come from—and how to be first to capture value.
About the Speaker:
Dr. Brian K. Gladden is the founder and CEO of the Strategy & Innovation Institute (Si2), a management consulting firm that helps mid-sized firms explore new revenue opportunities and create Blue Oceans. He serves as an Entrepreneur in Residence at Sacramento State’s Carlsen Center for Innovation & Entrepreneurship and has led innovation engagements with Fortune 500 companies including IBM, Hewlett Packard Enterprise, and Roche. A certified coach with Strategyzer, LeanStack, OKRs.com, and Blue Ocean Academy, Dr. Gladden brings over 30 years of experience in business model innovation, strategic execution, and regulatory market research.