Cover Image for Unlocking Revenue: Andrea Wang (Amplitude)

Unlocking Revenue: Andrea Wang (Amplitude)

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About Event

​Andrea, Growth Product Lead at Amplitude, is leading the company's efforts to scale its product-led growth (PLG) motion.

​Amplitude's go-to-market strategy is a hybrid Product-Led Sales (PLS) motion that balances a mix of product-led and sales-led efforts.

​Topics up for discussion:
🔮 Going from sales-led to PLS: org design, objectives, and success metrics
🔮 Driving product-led monetization
🔮 Balancing upmarket and product-led motions

​About Andrea

​Andrea Wang is currently Growth Product Lead at Amplitude and an active angel investor. Previously she was very early at Lime (series A-D) and co-founded Lizard Institute, a summer incubator in China focused on creativity and leadership. As an angel investor, she invests in pre-seed, seed consumer, and enterprise software startups (including Pocus). She graduated from Stanford with a B.A. in Economics and M.S. in Management Science and Engineering.

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Pocus