Clay in SF: How Clay & AI Transform GTM Teams
✨ Go-to-Market in 2026: How AI Is Reshaping Strategy, Workflows, and Teams
🔥 Right after HubSpot INBOUND and just before SCULPT, Clay Club SF is putting on another awesome event on the future of GTM.
The GTM Motion is transforming through AI
AI-enabled go-to-market tools like Clay aren’t just accelerating how we do the work—they’re actively reshaping how go-to-market teams are built, how roles are defined, and how sales and marketing coordinate.
This isn’t the next wave—it’s the current one. And it’s forcing companies to rethink everything from workflows to org charts to the very nature of collaboration across GTM functions.
This Clay Community event is not a lecture—it's a conversation. We’ll explore both the breakthroughs and the growing pains of integrating AI into GTM operations: from tactical automation to strategic reorganization, from tooling stacks to talent models.
Join us for a candid, collaborative session where we learn from each other’s experiments, share what’s working (and what isn’t), and co-create a vision of what comes next.
🗓️ Bonus Event:
Right before we wrap up for drinks, get ready for a surprise — the Clay Cup semi-finalists will battle it out live on stage for a spot in the finals.
Speakers and Contributors
Bill Stathopoulos, Founder @ SalesCaptain, fresh off the HubSpot INBOUND stage, is bringing that same energy to Clay Club.
Doug Bell and Jordan Crawford / Cannonball GTM. No introduction needed here but we're going to lean on Doug a bit more.
More speakers coming soon.
🧠 What We’ll Cover:
The new roles & skills emerging in AI-first GTM teams
How Clay influences Sales (RevOps, SDR workflows)
How Clay impacts Marketing (Pipeline Gen, Inbound Mgmt)
The 2026 GTM org model
Strategy → Structure in the AI era
Real-world examples using Clay & AI Agents
Panel Participants: TBA
🗓️ Agenda
6:30 PM - 6:50PM – Welcome & Keynote from Bill
Bill takes the stage to deliver his highly anticipated HubSpot INBOUND keynote — a talk that drew a packed room of 400+ attendees. This will set the stage for the deeper conversation to follow with our panelists.
6:50 PM - 7.30 PM – Panel: How is the Org Being Re-wired
Live mic discussion with Bay Area tech leaders around how GTM teams are being reshaped.
7:30 PM – 7:50PM Open Mic Discussion and Q&A
Your turn to join the conversation. Engage directly with the panelists and connect with other SF-based leaders in the crowd.
8:00PM - 8:30PM Entertainment: Clay Cup Semifinals
Fresh from the thrilling quarterfinals in London, the Clay Cup moves to San Francisco. Right before we wrap up for drinks, the semi-finalists will battle it out live on stage for a spot in the finals.
8:30 PM – 9:30 PM | Drinks & Networking
Wrap up the evening with drinks, conversations, and new connections.
🎁 More Reasons to come
🍷 Food & drinks
🧢 Swag from Clay & SalesCaptain
🧠 Insight-packed takeaways
📍 Venue: TBD , San Francisco | September 15 | 6:30–9:30 PM - [Venue is being finalized - stay tuned]
⚠️ Capacity is limited to 120 people.
First come, first served. RSVP fast.