TGG Growth Meetup No.1: How to Grow a Digital Product?
Got a product or a great idea but not sure how to grow it and attract the right users? If so, this meetup is for you!
Join us for our second meetup of the season – TGG Growth Meetup No.1: How to Grow a Digital Product?
Gain insights from two exceptional speakers who will share valuable lessons on what works and what doesn’t when building a digital product:
🎤 Vatroslav Mileusnić (Co-founder, tabu.hr)
"The Challenges of Growth: What Works and What Doesn’t – A Tabu Story"
Vatroslav has been advocating for salary transparency for many years, and in 2022, he turned this passion into a career as the co-founder of Tabu.hr, a platform with the largest database for salary comparison in the Croatian IT sector. His goal, and the goal of Tabu, is to make salary discussions no longer a taboo. When you shop, you know the price and can compare stores. Why should it be any different with salaries?
In this talk, Vatroslav will share insights from Tabu's growth journey – what propelled the product forward, where challenges emerged, and which tactics took them by surprise. Through practical advice on marketing and product development, he will demonstrate what it meant for Tabu to test hypotheses, make risky decisions, and apply both successful and less successful strategies for real, measurable growth.
🎤 Karlo Konig (Head of Marketing, kompare.hr)
"The Power of A/B Testing"
Karlo is a creative, out-of-the-box thinker with a dynamic blend of startup, entrepreneurial, and corporate experience. He kicked off his career by founding King Kong Agency, a social media company, while still in university. Afterward, he gained valuable corporate insights at Philip Morris International and propelled Sportening to over 1 million users mainly via influencer marketing. Now, as the Head of Marketing at kompare.hr, he's built a stellar marketing team and launched award-winning campaigns, boosting brand recognition and overachieving all KPI's.
In this talk, Karlo will share insights on how to use a/b testing and continues funnel improvements to double results without additional ad spend.
Connect with startups, marketers, and product enthusiasts at the TGG Growth Meetup, and walk away with fresh strategies to boost your product’s growth.
We can’t wait to see you there!