Communicate Fintech by Drofa Comms: PR vs Marketing vs Sales — How To Find The Bridge
Communicate Fintech is a platform dedicated to fintech brands and narratives. It integrates a series of events, webinars, and interviews uniting fintech opinion leaders, founders, and marketing professionals.
A lot has been said about cross-functional teams, or has it?
At our next Communicate Fintech event we will delve into ways to find common ground between PR, Marketing, and Sales, and focus specifically on case studies from market leaders.
Agenda:
6 pm - 6.30 pm - Arrival & Network reception
6.30 pm - 6.50 pm - Welcome speech from Masha Balanovich, Drofa Comms
6.55 pm - 7.40 pm - Panel, PR vs Marketing vs Sales — How To Find The Bridge
Speakers:
Helen Disney, CEO of Unblocked
Jana Straiton, Founder of Renegade; ex-Adobe, ex-PayPal
Vivienne Hsu, Industry Partner at Just Built It; Mentor for start-ups and scale-ups at Rise, created by Barclays
Alina Sysoeva, Deputy Head of PR at Drofa Comms
Moderator: Ele Ward, Fractional CMO, Advisor at Ctrl Alt
7.45-9pm - Drinks & Network
Key topics:
How to align PR, marketing and sales to work together effectively
PR, marketing and sales roles during crises
How all three departments contribute to building and maintaining customers’ trust
How PR, marketing and sales teams can evolve with changing technology and consumer behaviour
What’s the best way to handle conflicting priorities between functions
Drofa Comms is a PR firm for eminent financial and fintech brands. Headquartered in London at Rise, created by Barclays, Drofa Comms is on a mission to make financial companies and their leaders known since 2011 by showcasing their products and services, enabling people worldwide to benefit from them.
Whether you're a fintech founder or a marketing professional, this evening promises to offer stimulating discussions and the opportunity to be part of a vibrant community. Reserve your spot now, and we’ll see you there.
If you have any questions, feel free to reach out to masha@drofa-ra.co.uk