Cover Image for Communicate Fintech by Drofa Comms: PR vs Marketing vs Sales — How To Find The Bridge
Cover Image for Communicate Fintech by Drofa Comms: PR vs Marketing vs Sales — How To Find The Bridge
61 Going

Communicate Fintech by Drofa Comms: PR vs Marketing vs Sales — How To Find The Bridge

Hosted by Masha Balanovich
Registration
Welcome! To join the event, please register below.
About Event

Communicate Fintech is a platform dedicated to fintech brands and narratives. It integrates a series of events, webinars, and interviews uniting fintech opinion leaders, founders, and marketing professionals.

A lot has been said about cross-functional teams, or has it? 

At our next Communicate Fintech event we will delve into ways to find common ground between PR, Marketing, and Sales, and focus specifically on case studies from market leaders. 

​Agenda:

​6 pm - 6.30 pm - Arrival & Network reception 

​6.30 pm - 6.50 pm - Welcome speech from Masha Balanovich, Drofa Comms

​6.55 pm - 7.40 pm - Panel, PR vs Marketing vs Sales — How To Find The Bridge

​Speakers:

  • Helen Disney, CEO of Unblocked

  • Jana Straiton, Founder of Renegade; ex-Adobe, ex-PayPal

  • Vivienne Hsu, Industry Partner at Just Built It; Mentor for start-ups and scale-ups at Rise, created by Barclays

  • Alina Sysoeva, Deputy Head of PR at Drofa Comms

​Moderator: Ele Ward, Fractional CMO, Advisor at Ctrl Alt 

​7.45-9pm - Drinks & Network

Key topics:

  • How to align PR, marketing and sales to work together effectively

  • PR, marketing and sales roles during crises

  • How all three departments contribute to building and maintaining customers’ trust

  • How PR, marketing and sales teams can evolve with changing technology and consumer behaviour

  • What’s the best way to handle conflicting priorities between functions

Drofa Comms is a PR firm for eminent financial and fintech brands. Headquartered in London at Rise, created by Barclays, Drofa Comms is on a mission to make financial companies and their leaders known since 2011 by showcasing their products and services, enabling people worldwide to benefit from them.

​Whether you're a fintech founder or a marketing professional, this evening promises to offer stimulating discussions and the opportunity to be part of a vibrant community. Reserve your spot now, and we’ll see you there.

​If you have any questions, feel free to reach out to masha@drofa-ra.co.uk

Location
Rise London
41 Luke St, London EC2A 4DP, UK
61 Going