Panel Discussion Breakfast: CMO Special: Rebranding Africa’s Creative Economy in collaboration with Inkwell Beach
Africa House Davos Program Session
Africa’s creative economy is its not-so-secret weapon—a wellspring of cultural brilliance and a tech-savvy youth poised to rewrite the global narrative. With the power to generate jobs, ignite innovation, and lead in cultural diplomacy, Africa holds the key to a transformative future. This session calls on CMOs to become catalysts in unlocking the continent’s vast potential, amplifying African voices, and harnessing the global creator economy to build a legacy of shared influence and prosperity.
Panel Participants:
Moderated by Coralie Lolliot, Vice President Invictae
Thebe Ikalafeng, Founder, Brand Leadership Group
Gina Din Kariuki, Strategic communications and PR Authority
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