SCALE: How to build your sales motion
Join fellow founders and operators on June 25 for an invite-only event to learn from industry leaders how to build and scale your sales.
The SCALE series by Rock Yard Ventures was created to help venture-backed founders and operators scale their impact and learn from those who’ve done it. If your business is preparing to scale or is already in the midst of it, this is for you.
WHY NOW?
With the advent of AI, it's never been easier to start a company, but most never make it to scale. For founding teams, the road to scale is among the most significant challenges they will face in their careers. At the heart of this challenge is the need to scale sales — streamlining sales processes, aligning go-to-market teams, optimizing pipeline visibility, and leveraging the right tools and technology to drive growth and forecasting accuracy. That’s why we’re bringing together this group of exceptional business leaders - those currently in the trenches, and those who’ve led category leaders to scale - to discuss what’s working, what’s on the horizon, and how we can build stronger, scale-ready businesses.
WHAT TO EXPECT
Curated Content: A series of conversations and firesides with the best in the biz on best practices and tactics for scaling sales.
Ample Networking Opportunities: Regular opportunities to meet leading operations execs, investors, and other like-minded professionals tackling the same sales challenges as you.
SPEAKERS
Jeff Perry, Chief Revenue Officer, Carta
Stevie Case, Chief Revenue Officer, Vanta
Dan O'Connell, CEO, Front
Lindsey Scrase, COO, Checkr
Alice Bentinck, CEO & Co-Founder, Entrepreneur First
Daniel Dart, General Partner, Rock Yard Ventures
AGENDA & SPEAKERS
9:00 - 10:00 am: Registration & Breakfast
10:00-10:05 am: Welcome and agenda overview
10:05 - 10:30 am: Fireside #1
10:35 - 11:00 am: Fireside #2
11:05 - 11:20 am: Networking Break
11:25 - 11:50 am: Fireside #3
11:55 - 12:20 pm: Fireside #4
12:30 - 1:30 pm: Lunch
ABOUT THE HOSTS
Rock Yard Ventures is an early-stage venture capital firm investing in badass founders who are disrupting core industries.
Entrepreneurs First (EF) is an international talent investor that supports individuals in building technology companies. Founded in 2011, they’ve helped create over 600 companies with a combined value of over $11 billion as of 2025.
Interface is an AI-powered document auditing platform designed to enhance safety and compliance in the energy industry.
Rho is a business banking platform, purpose-built for startups. Manage cash, keep burn in check, and automate finance busy work that distracts founders from building products customers want.