Leveraging New Search Behaviors for Lead Generation

​The rise of AI has revolutionized how users discover information. Join us as we explore evolving search behaviors, uncover strategies to optimize for generative engine optimization (GEO), and leverage AI tools for lead generation. Gain actionable insights to stay ahead in this rapidly changing digital landscape at this month's Tech on Tap.

​James Taylor is a marketing professional specializing in SEM and content creation, with a passion for driving results through strategic campaigns. As a Marketing Strategist at Redefine Marketing Group, James leads projects spanning website strategy, design, development, SEO, and social media management, helping clients enhance their online presence and achieve their brand goals. James also runs post-production strategy for SaaS brands, helping them amplify their reach through engaging video content. By combining creativity with data-driven insights, he has supported brands in building strong social media profiles and fostering meaningful audience connections. With a commitment to innovation and a love for storytelling, James is passionate about helping brands connect with their audiences in impactful ways.

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​In compliance with the Americans with Disabilities Act (ADA) of 1990, assisted listening devices are available. Anyone requiring a device should reach out to the City of Glendale Economic Development Division [818-548-2005] 72 hours (three business days) prior to the event to allow time for accommodation. We cannot guarantee accommodation of same-day requests.