How to cut through the noise with your impact startup (Norrsken Impact Week BCN Side Event)

​How to cut through the noise with your impact startup

​As part of Norrsken's Impact Week 2024, DWR Eco & Vireo Ventures are co-hosting an intimate brunch meetup in central Barcelona.

​How to craft a compelling impact story that resonates with the media? How do you get investors interested in your impact solution?  

​Building an impact startup is hard work - but getting the world to notice it can be even harder. This panel will provide insights on how the media actually works and how to get journalists interested in your story. We will discuss what stories resonate with the media as well as investors and dive into how you can communicate your impact mission to attract both.  

​Speakers: 

• ​Freya Pratty (Senior Reporter, Sifted) will share tips on what makes your story media-worthy 

• ​Mischa Wetzel (Managing Partner, Vireo Ventures) will discuss how to communicate your impact to attract funding  

• ​Emanuel Heisenberg (Founder & CEO, Ecoworks) will share his experience as a founder who succeeded in making headlines and raising funding  

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• ​Doreen Rietentiet (Co-Founder, DWR Eco) will share her experience from 10+ years working with impact start - and scale ups on how build a story that the media, investors and customers are interested in.