

Interviews for Fundraising Appeals | 10 Things Social Purpose Organizations Need to Know
10 Things Social Purpose Organizations Need to Know About Volunteer Engagement
Featuring Jessica Pang-Parks
Volunteer recruitment is only one part of the puzzle. To build a truly engaged, mission-aligned community, organizations must think beyond sign-up forms and start stewarding volunteers through every stage of the engagement cycle.
In this session, nonprofit engagement strategist Jessica Pang-Parks will guide you through the full volunteer lifecycle—from recruitment to retention and recognition—and share how thoughtful volunteer engagement can strengthen trust, deepen relationships, and even unlock new revenue.
Whether you’re struggling to retain volunteers or looking to build a stronger community around your mission, this session will offer the tools and perspective you need to take your volunteer strategy to the next level.
What you’ll take away by attending:
• A fresh perspective on why volunteer engagement matters more than ever
• The full volunteer engagement cycle (and where your current strategy fits in)
• Language and tools to better articulate your volunteers’ impact
• Tips to evolve your stewardship approach in a changing nonprofit landscape
If you’re ready to reimagine how your organization works with volunteers, this session will help you do just that.
About the Speaker
Jessica is a volunteer engagement thought leader who helps organizations build trust, create impact, and inspire belonging. She is the recipient of the 2021 Alison Caird Young Leader Award in recognition of her leadership and excellence in volunteer engagement and the recipient of the 2023 VMPC Exemplary Leader Impact Award in recognition of her contributions to the field as a mentor, leader, trainer, and advocate.
Jessica earned her CVA credential in April 2023 and has facilitated Fleming College’s Volunteer Management: Spectrum of Engagement course since May 2022. She has held professional volunteer and community engagement roles at Crohn's and Colitis Canada, Pathways to Education Canada, the Heart & Stroke Foundation, Volunteer Toronto, and WWF-Canada.
Jessica has the privilege to work on the traditional land of the Huron-Wendat, the Seneca, and the Mississaugas of the Credit. Learn more about Jessica at www.learnwithjpp.com.
About the Series
This online event is part of a complimentary series of talks and Q&A sessions hosted by The Good Growth Company in partnership with the Centre for Social Innovation. Each session features an expert from the community sharing 10 things social purpose organizations need to know about a given topic. The series is designed for leaders and within nonprofits, charities and social ventures.
Format: 10 Tips Presentation + Question & Answer Session (Total 1 Hour)
About the Host
The Good Growth Company is an up-skilling company for non-profit organizations and purpose-driven businesses seeking to invest in their people to help scale their mission. Boost your social impact and level up your team with targeted workshops and more. Get started here.
A Membership with More
Watch the recording from this session and all past sessions through our Training Library. Created for individuals working in social good, The Good Growth Company's individual membership level is the perfect way to catch up on all past sessions from our 10 Things series, including expert tips and recorded audience questions. Find out more or signup for instant access for only $9 here: https://thegoodgrowth.company/membership