📣 The truth about personal brands with Laurie Kozan
👀 What to expect:
What do you think of when you hear the term personal brand?
Is it just a buzzword? Is it about putting on a show - about how things look - and therefore definitely not for you? Is branding in general only something for bigger businesses or someone further along?
All of that couldn’t be further from the truth.
A real brand is a framework. It’s not fluff. It’s not about popping your favourite colours on your website. And it’s certainly not a passing trend.
In fact, real branding is often the answer to many of the questions and roadblocks you have in building your business…
If your offers feel murky…
If you think you hate selling…
If you always dread networking…
If you never know what to say on social…
If you’re chasing marketing tactics like fireflies…
It’s time to stop and centre yourself.
When you begin with your brand, you have a baseline. You’ve taken the time to thoughtfully define who you are and how you want to work. You are grounded in purpose and intention, and you have a North Star to guide you in making all the decisions about your business — what you say, how you serve, how you show up.
If you want to FEEL confident talking about what you do, you need a brand.
If you want to BE impactful in sharing what you do, you need a brand.
And if you want OTHERS to be able to refer you, then you really need a brand.
So how do you get one? You start by asking good questions. Come along and find out which ones.
🎤 About your speaker:
Laurie Kozan is the founder of Source Marketing Studio, a holistic resource for building the home base of your business. Using her background in PR, marketing, graphic design, and intuitive coaching, Laurie has developed a thoughtful approach to discovering, defining and describing what makes you stand out. The result is a meaningful marketing toolkit that creates impact with ease: energetically and strategically aligned brand, website, sales pages, social templates, and emails.
Laurie’s work is built around the conviction that the way we communicate has real power - to create clarity, community and change. A mother of three, she’s especially good at spotting synergies, coaxing order from chaos, and taming competing priorities. What absolutely lights her up is helping you figure out what you truly want to contribute to the world — and setting you up with the tools to do it really, really well.
Connect with Laurie on LinkedIn: https://www.linkedin.com/in/lauriekozan/
🌱 About this event:
This event is our monthly masterclass, part of HerCircle online membership, a community of women looking to thrive professionally and learn from each other.
If you want to join this masterclass & the next ones for free, benefit from monthly accountability coaching sessions and connect with like-minded (and kind-hearted) professionals, you can submit your application to join us, by clicking here.
🙋🏻♀️ About your host:
Anaïs Comot is a qualified Career Coach, specialising in career transition and working predominantly with women who have/are relocating abroad.
She is passionate about empowering women to identify their purpose and align their careers to bring them the sense of fulfillment they crave. Her coaching approach includes using specific tools and methods, enabling her clients to achieve tangible and measurable results.
Find Anaïs on Linkedin: https://www.linkedin.com/in/anaiscomot/
For any questions please get in touch at: anais@hercode.co.uk