🪐 May the Force Be With Your Content Strategy Workshops | for non-profits & organizations
Creating social change in today’s world is just like creating science fiction! Building and maintaining your content strategy can be tough in our hyper-productive tech world. Why not make your planning process easier and more fun with The Roots of Change Agency’s new workshop: May the Force Be With Your Content Strategy?
Starting April 1, join social change communicator, Sam Chavez, to workshop and build your content strategy in real-time with a small cohort of non-profits & organizations who are working for social change. Not an April Fool's joke, but we will have fun regardless!
At the end of this 5-week course, you will have:
A foundational content strategy
Established your audience and segmentation
Decided on your content channels and goals
A uniquely tailored content plan
A customizable content calendar
A Notion database to create and plan your content
A content planning process to streamline your work
Everyone will receive a complimentary Content Strategy board built in Notion! We will use this template to build and grow your strategy in a collaborative space.
Our Resistance Plan:
Each session is 2 hours and the final review is a 45-minute 1:1 session with Sam.
Envisioning Your Brand’s Galaxy | Brand & Goals
Branding for social change
Fundamentals of branding
Bridging goals with vision
Finding & Inviting Your Resistance Crew | Audience & Segmentation
Elements of a Target Audience
Identifying Your Audience
Defining Segments
Understanding Your Audience’s Journey
Establishing Your Jedi Temple | Messaging & Channels
Establishing messaging pillars
Deciding on channels
Content and messaging per channel
Forming Your Attack Plans | Content Process
Establishing your content calendar
Drafting your planning process
Content Archives in Notion
Checking Your Midi-chlorian Count | 1:1 Final Review
A 45-minute session with Sam Chavez to review and workshop the final pieces of your strategy.
Who am I? Hi, I'm Sam Chavez, founder of the roots of change agency. Having worked in corporate marketing with Fortune 500 brands, I now use my communication skills for good trouble. These workshops are designed to meet and support social change communicators to do good work in a tech-dominated world.
The Reviews are In!
Working with Sam leveled up my digital campaign planning and deepened my understanding of digital strategy. I left each session with new insights, and I have been able to apply this knowledge to bolster my daily work. I also appreciate Sam's commitment to centering empathy and solidarity in their approach. I recommend Sam's workshops for any digital communicator who wants to use digital tools to further the struggle for collective liberation. Whether you're new to the field or a long-time communicator, Sam's expertise will surely support your pursuits! - Sophia, Digital Director at death penalty non-profit
"I’m fairly convinced there is not a single thing that would stump the roots of change agency when it comes to organization. Their Notion workflows are incredibly comprehensive and keep our work so organized. It is easy to keep everyone on the same page and work asynchronously. If you are struggling with process, I highly recommend Sam." – Sharon, agency founder & newsletter creator
"Working with Sam is an ABSOLUTE joy!!! The Energy, Love and Care she brings into every interaction, class session and 1:1 session is PHENOMENAL. Her deep dive Knowledge, Tech savviness, aligned teaching style and soulful essence is incredible to be a part of. She is an OUTSTANDING Human Being and much much more beyond that! I HIGHLY recommend any and everyone to connect and work with her. Your life, like mine, will POWERFULLY & POSITIVELY change for the better, as well as, your Content! I am so very grateful that God/Universe connected us in Divine timing and you will be too!" ~Kali~ founder and spiritual coach
Questions?
If you have questions about the workshop series, please reach out with any questions. I look forward to seeing you there! 🪐