May the Force Be With Your Content Strategy Workshops | for non-profits & organizations

​Creating social change in today’s world is just like creating science fiction! Building and maintaining your content strategy can be tough in our hyper-productive tech world. Why not make your planning process easier and more fun with The Roots of Change Agency’s new workshop: May the Force Be With Your Content Strategy?

​Starting February 6, join social change communicator, Sam Chavez, to workshop and build your content strategy in real-time with a small cohort of non-profits & organizations who are working for social change.

​At the end of this 5-week course, you will have:

• ​A foundational content strategy

• ​Established your audience and segmentation

• ​Decided on your content channels and goals

• ​A uniquely tailored content plan

• ​A customizable content calendar

• ​A Notion database to create and plan your content

• ​A content planning process to streamline your work

​Everyone will receive a complimentary Content Strategy board built in Notion! We will use this template to build and grow your strategy in a collaborative space.

​Our Resistance Plan:

​Each session is 2 hours and the final review is a 45-minute 1:1 session with Sam.

1. ​Envisioning Your Brand’s Galaxy | Brand & Goals

   1. ​Branding for social change

   2. ​Fundamentals of branding

   3. ​Bridging goals with vision

2. ​Finding & Inviting Your Resistance Crew | Audience & Segmentation

   1. ​Elements of a Target Audience

   2. ​Identifying Your Audience

   3. ​Defining Segments

   4. ​Understanding Your Audience’s Journey

3. ​Establishing Your Jedi Temple | Messaging & Channels

   1. ​Establishing messaging pillars

   2. ​Deciding on channels

   3. ​Content and messaging per channel

4. ​Forming Your Attack Plans | Content Process

   1. ​Establishing your content calendar

   2. ​Drafting your planning process

   3. ​Content Archives in Notion

5. ​Checking Your Midi-chlorian Count | 1:1 Final Review

   1. ​A 45-minute session with Sam Chavez to review and workshop the final pieces of your strategy.

​Who am I? Hi, I'm Sam Chavez, founder of the roots of change agency. Having worked in corporate marketing with Fortune 500 brands, I now use my communication skills for good trouble. These workshops are designed to meet and support social change communicators to do good work in a tech-dominated world.

​The Reviews are In!

​"I’m fairly convinced there is not a single thing that would stump the roots of change agency when it comes to organization. Their Notion workflows are incredibly comprehensive and keep our work so organized. It is easy to keep everyone on the same page and work asynchronously. If you are struggling with process, I highly recommend Sam." – Shannon, agency founder & newsletter creator

​"Working with Sam is an ABSOLUTE joy!!! The Energy, Love and Care she brings into every interaction, class session and 1:1 session is PHENOMENAL. Her deep dive Knowledge, Tech savviness,  aligned teaching style and soulful essence is incredible to be a part of. She is an OUTSTANDING Human Being and much much more beyond that! I HIGHLY recommend any and everyone to connect and work with her. Your life, like mine, will POWERFULLY & POSITIVELY change for the better, as well as, your Content! I am so very grateful that God/Universe connected us in Divine timing and you will be too!" ~Kali~ founder and spiritual coach

​Questions?

​If you have questions about the workshop series, please reach out with any questions. I look forward to seeing you there! 🪐