SEO Without Borders: The Founder’s Guide to Omnichannel SEO
Embrace search as a lead generation tool and improve your SEO game with this presentation designed for forward-thinking entrepreneurs and founders.
Moving past conventional website SEO, this presentation covers the often neglected, but incredibly important, world of offsite optimization. Participants will learn about the potential of podcast SEO, YouTube optimization, and social media search strategies to improve their startup’s online presence. The presentation covers techniques for content creation, strategic link building, and adapting to the latest search trends. Attendees will learn to craft a unified SEO strategy that blends onsite and offsite elements. Key focus areas include optimizing multimedia content, leveraging social platforms for SEO gains, and focusing on local search when available.
By the workshop’s conclusion, startup founders, entrepreneurs, and attendees with any background will be equipped with a better understanding of multi-channel SEO and how they can boost their brand’s visibility across their entire digital ecosystem.
Learning Objectives:
By the end of this workshop, attendees will…
Understand the interconnected nature of onsite and offsite SEO and their impact on overall search visibility.
Develop and implement effective SEO strategies for podcasts, YouTube channels, and social media platforms.
Optimize multimedia content for improved search engine rankings across various platforms.
Create a cohesive content strategy that aligns offsite SEO efforts with onsite goals.
Implement link-building techniques leveraging offsite content and collaborations.
Adapt SEO strategies for voice search and emerging search trends.
Measure and analyze the performance of offsite SEO efforts using appropriate metrics.
Identify and capitalize on opportunities for local SEO through offsite channels.
Integrate onsite and offsite SEO tactics to create a holistic digital marketing strategy that maximizes online visibility and brand authority.