The New Marketing Playbook: Built with AI. Run by humans (for now)
AI isn’t just a new channel or a tool, it’s a new operating system for marketing. From how we write, launch, and optimize campaigns, to how we structure teams and measure performance everything is being rebuilt.
The event will bring together marketing professionals and founders to discuss how to stay ahead of the curve, featuring sharp conversations with industry leaders who aren’t just watching the AI wave, they’re already riding it.
PROGRAM
6:00 PM Registration
6:30 - 7:00 PM Fireside Chat: "What CMOs Need to Know About AI Today"
A strategic conversation on how AI is reshaping marketing leadership from rethinking team structures and skill sets, to navigating tooling decisions, performance expectations, and ethical boundaries.
Speakers: Anthony Guanzon, Chief Marketing Officer (CMO), Malayan Insurance & Carlo Almendral, Founder and CEO, AIFirst
7:00 - 7:10 PM Break
7:10 - 8:00 PM Panel: "How to Upskill Your Marketing Team in the Age of AI"
From auto-generated content to predictive targeting and autonomous agents, the marketing playbook is being rewritten in real time.
This panel dives into the boldest trends disrupting marketing today, and offers practical advice on how to train, upskill, and future-proof your team.
Speakers:
Wanda Pascua, Head of Marketing, Tonik Bank
AJ Dimarucot
Michael Juat, Founder, Three Spheres
Moderated by: Kat Gonzalez, Co-Founder, HOWS
8:00 PM Networking
Limited seats available. RSVP now to save your spot!