AI Powered Marketing: Connecting the Dots [SEO – AIO – GEO – AEO – SXO]
Search isn’t what it used to be. It’s not just about ranking anymore. It’s about showing up right, in context, and in intent. From traditional SEO to the rise of AI-first content strategies and answer engines, the game has changed.
This session breaks down the full landscape:
SEO – still foundational, but no longer the whole picture
AIO – writing with AI, but optimizing for humans
GEO – showing up where GenAI tools look for answers
AEO – structuring content for engines that respond, not just rank
SXO – turning every search experience into a meaningful journey
Let’s connect the dots. This isn’t just theory, we’ll look at practical strategies, real-world use cases, and how to adapt your content and optimization game for what search looks like now (and where it’s heading).
Who this is for:
Marketers, SEOs, content leads, startup founders, AI-curious strategists anyone trying to understand what it takes to be visible and valuable in a search-driven, AI-shaped world.
Takeaways:
A map of how SEO, AIO, GEO, AEO, and SXO interact
How to shift your content strategy from keywords to outcomes
Why structured data, helpfulness, and intent-matching matter more than ever
Tools and frameworks to apply immediately
Speaker:
Mrs. Kajol Thakur (Founder, Baking AI) and Mr. Sameer (Founder, The Hubitz) – AI marketing strategist and search optimization nerd.