Customer Success like a CRO
In today’s SaaS world, the Chief Revenue Officer (CRO) has become one of the most powerful voices in the boardroom. But for many Customer Success teams, aligning with the CRO can feel like trying to speak a different language.
On May 16th, CS Connect is bringing together CS professionals, GTM leaders, and SaaS founders for an actionable session on how to operate like a CRO—and how to prove CS’s impact on what matters most: Revenue.
If you’ve ever felt like CS takes a back seat to Sales and Marketing in the CRO’s mind, even though most of the revenue sits post-sale… this session is for you.
What You’ll Learn
The 12 most important KPIs CROs are tracking in SaaS
How CS can not only support—but lead—cross-functional revenue alignment
Strategies to gain executive attention and influence
How to build profitable, equitable growth by embedding CS into your GTM engine
Who’s Leading the Conversation?
This session will be led by Denny Burda, Chief Customer Officer at River Consultancy Group. With over a decade of experience leading CS teams and advising SaaS executives, Denny brings a fresh perspective on how CS can drive strategic value in revenue-led organizations. He’s passionate about helping CS professionals lead with confidence and speak the language of the C-suite.
Who Should Attend?
CSMs and Customer Success Leaders
CROs, GTM Executives, and Revenue Leaders
SaaS Founders building or scaling post-sale teams
Anyone seeking stronger alignment between CS and the CRO function
This session isn’t about theory—it’s about execution.
You’ll walk away knowing exactly which levers to pull, which KPIs to focus on, and how to position CS as a true revenue-driving function.
We’ll see you there 👊