Cover Image for The X Foundry Program 8.0
Cover Image for The X Foundry Program 8.0
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About Event

From Trends to Traction: The Next 100 Startups Will Be in These Sectors

“90% of startups fail because they chase hype, not customers—here’s how to break the cycle.”

We don’t chase unicorns. We build them in real markets.

New shifts, a founder as a sales man, and branding for innovators


🚀 Why Now?

  • Digital Transformation is spilling into every industry—legacy systems are begging for disruption.

  • Regulatory Shifts in health, agriculture, real estate, and biotech are unlocking new opportunities.

  • Climate & Demographics: Aging populations, food security, and sustainable buildings demand tech solutions.



Your founder playbook for turning PropTech, HealthTech, AgriTech, BioTech and more into real businesses—fast.

🎯 Who Should Roll Through

  • Idea-Stage Founders hunting for verticals with real pain points

  • Early-Stage Teams ready to validate demand

  • Domain Experts (real estate, ag, health, bio) who want to tech-enable their field

  • Non-Technical Founders needing a go-to plan for product→market fit

  • Growth-Stage Founders scaling sales & partnerships in complex sectors


🔑 What You’ll Learn

  1. Trend Mapping → Opportunity Spotting

    • Filter hype from real potential in PropTech, HealthTech, AgriTech, BioTech

    • Size markets fast and zero in on “white space”

  2. Vertical Playbooks

    • PropTech: Demo VR model homes and close landlords with ROI decks

    • HealthTech: Pilot in clinics, then turn data into deal flow

    • AgriTech: Bundle hardware+SaaS with co-ops to hit margin targets

    • BioTech: Secure grants & partnerships before your first trial

  3. Founder-as-Salesperson

    • Product: Close your first paying customer in 30 days

    • Mission: Recruit A-players who run through walls for your cause

    • Vision: Nail your investor pitch in under 10 minutes

    • Company: Seal partnerships that scale distribution

    • Story: Get your narrative featured in top industry outlets

  4. Traction Tactics & Metrics

    • Build a traction dashboard investors and you will actually use

    • Run “small bet” experiments to prove product-market fit

    • Track the right KPIs by sector—no guesswork


🛠 Live Workshops & Challenges

  • Market Sizing Drill: 15-min sprint to map TAM/SAM/SOM

  • Sales Role-Play: Pitch as “customer,” “talent scout,” “investor,” “partner”

  • Traction Canvas: Plan your next 5 experiments and KPIs in one page


🎁 Take-Home Toolkit

  • Vertical Playbook Pack: Cheat sheets for PropTech, HealthTech, AgriTech, BioTech

  • Founder Sales Scripts: Email, deck, one-pager & cold-call templates

  • Traction Dashboard Template: Pre-populated sector benchmarks

  • Community Access: “From Trends to Traction” Slack channel + office hours with experts

Location
Center for Applied Research and Innovation in Supply Chain-Africa (CARISCA), KNUST
KNUST School Business (KSB, Kumasi, Ghana