Show Me You Know Me®: Building Buyer Trust Through Compelling Value Stories
Winning in B2B sales isn’t just about having the best product—it’s about building the confidence that your solution is the right choice. Buyers need to trust not only you as a vendor, but also that your product can solve their problems in a real, tangible way.
The key to earning that trust? Authentic, value-driven sales interactions that show buyers you truly understand their world. In this webinar, we’ll explore how top-performing sales and solutions teams bring Show Me You Know Me® (SMYKM) to life by delivering credible demo and product experiences that align with real buyer challenges.
Join James Kaikis, TestBox Chief Revenue & Experience Officer, as he sits down with:
Sam McKenna, Founder & CEO of #samsales, and one of the most influential sales thought leaders today. She’ll break down her Show Me You Know Me® methodology and why demonstrating buyer understanding is the foundation of trust in sales.
Jordana Greenberg, VP of Solutions at Tropic, on how to transform buyer pain points into compelling, high-trust demo experiences. She’ll share practical strategies for crafting demos that resonate, balancing personalization with scale, and ensuring buyers walk away with full confidence in your solution.
In this session, you’ll learn how to:
Frame sales demos as trust-building narratives that win over buyers
Balance personalization with scale to ensure authenticity without over-engineering
Align sales & solutions teams to tell stories that create confidence in your solution
If you're a sales leader or solutions engineer looking to make your demos more impactful, this is a session you won’t want to miss.