​About the event

​In today's competitive wellness market, substantiating your brand's product claims with solid scientific evidence is essential.

​How can you truly tell if your product is effective? What kinds of data points do consumers want to see? What should be measured during a clinical trial? How are these metrics collected in virtual studies?

​This webinar will guide you through the options available to you to gather objective data about your supplement or cosmetic during a clinical trial when looking to create research-backed product claims.

​We'll be discussing objective data measurement including all biomarkers (skin, blood, stool, and digital markers). This will be relevant for supplements and skincare/cosmetic brand owners.​​​

​About the Speakers

​Ellen O'Gorman, Principal Researcher at Citruslabs

​Ellen has a diverse background in health science and communication. With a background in neurorehabilitation and a specific interest in the design of outcome measures, she is passionate about advancing healthcare practices. Ellen's valuable experience includes designing clinical trials for Investigational New Drug products in the pharmaceutical and regenerative medicine industry, contributing to the development of innovative therapies. Her commitment to evidence-based practices and compassionate healthcare drives her to make a meaningful impact on individuals and communities alike.

​Susanne Mitschke, CEO, Co-founder of Citruslabs

​Susanne is passionate about supporting brands to achieve scientifically valid health claims and was named Forbes 30 under 30 in 2018 and 2020. Before Citruslabs, Susanne created the #1 health app for baby boomers called MindMate which has won multiple awards and is often titled "the ultimate Alzheimer's app".

​Citruslabs is the fastest-growing CRO (contract research organization) for brands. Citruslabs' mission is to provide brands with affordable clinical studies to create research-backed product claims that drive business growth. Brands like HUM Nutrition, Supergut, Saie Beauty, Common Heir, and Your Super are trusting Citruslabs with their clinical studies.

​FAQs

​Is this webinar for me?

​This webinar is for people like you who work behind the scenes for wellness brands. You should attend if your role is any of the following:

• ​CEO or other C-suite executive

• ​Marketing professional

• ​Investor in a wellness company

​Decisions about enrolling a brand's products in a clinical trial are typically made by representatives of the brand, such as executives or managers. These representatives may be responsible for evaluating the benefits and return on investment of enrolling the brand's products in a clinical trial, as well as the resources and budget required to do so. They may also consider the regulatory requirements and ethical considerations involved in conducting clinical research. If you’re interested in giving your brand a competitive edge in the highly competitive wellness and beauty market, attending this webinar is right for you.

​What can I expect from attending this webinar?

​This webinar is hosted by Susanne Mitschke, CEO, and co-founder of Citruslabs. She will interview a guest speaker. Attendees can interact with each other and the presenters in Zoom chat. Susanne will present with slides for about 50 minutes and include 10 minutes at the end for live viewer questions. After wrapping up, you'll receive an email with a recording of the webinar, any relevant links or resources that were discussed during the event, and a preview of next month's topic.