Stand Out and Sell In: Winning Business with The Association Supplier Playbook
💻 Online Workshop
🗓 Date: Wednesday, May 21, 2025
🕒 Time: 14:00 – 15:30 GMT+1
💰 Investment: $99 USD
Want to work with more associations? This workshop is built for you.
If you’re a supplier or service provider targeting associations, charities, or membership bodies, you already know this market is unique. The way associations discover, evaluate, and purchase services requires a different approach—one rooted in trust, credibility, and long-term value.
This 90-minute online workshop will equip you with the strategies, insights, and tools you need to connect with associations more effectively, generate more leads, and close more deals—while also elevating your personal brand as a trusted expert in the space.
✅ What you’ll learn:
🟠 State of the Association and Membership Market
Understand key trends shaping the sector, what associations care about today, and how to align your services with their priorities.
🟠 How Associations Buy
Gain insight into how decisions are made, who’s involved, and how to navigate long buying cycles and committee-led approvals.
🟠 Lead Generation and Sales Strategy
Learn how to build a pipeline of qualified leads and convert them into long-term clients using proven strategies and simple adjustments.
🟠 Leveraging Social Media and Thought Leadership
Discover how to position yourself as a go-to expert through strategic content, consistent messaging, and personal brand visibility.
🟠 50+ Practical Tips and Immediate Actions
Walk away with over 50 proven tips, tools, and techniques you can implement right away—shared directly from real association CEO insights.
🎯 You’ll come away with:
• A proven sales and marketing strategy framework tailored for selling to associations
• Over 50 actionable tips drawn from the experience of leading membership professionals
• A strong focus on building personal authority to boost trust and visibility in the sector
👤 Facilitator: Gordon Glenister
Gordon is the Founder of Membership World, a former association leader of 11 years, and the host of the Influence Global Podcast. He’s led multiple membership organisations and is the author of the best-selling book Influencer Marketing Strategy. In 2025, Gordon co-hosted the first ever AI Hackathon for Associations to rave reviews and continues to help industry leaders position themselves as experts in their niche.
Ready to grow your association client base and stand out in a competitive market?