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Passport x Sharma Brands: How to Accelerate Your Brand's Global Growth
You might know me as Ari Murray of Go-to-Millions. But, by day, I’m Ari Murray of Sharma Brands. There, I’m Chief Growth Officer. You might also know my boss, Nik Sharma.
Nik and I work together but also invest together. One of our first investments was in Passport in 2022. Passport is how we grow our clients internationally (their clients include brands like HexClad, Carpe, and OneSkin—and they ship to 180 countries).
There’s so much to know about international growth and going global now means going local (it’s not just about shipping INTO new countries, it’s about shipping WITHIN them as well).
Nik Sharma (CEO of Sharma Brands), Alex Yancher (CEO & Co-Founder of Passport), Alex Stark (CMO & Co-Founder of Ogee) and I will walk you through our approach to international, why you need to localize your storefronts and operations around the globe, how to navigate recent tariffs and customs regulations, and how we specifically grow international sales profitably.
P.S. You could win $5,000 for your business. Yeah, you heard that right. Please meet Passport’s Go Global Growth Grant Giveaway…
Enter for a chance to win a $5,000 global growth grant to use toward your business’s expansion—covering anything from marketing costs to shipping credits—by engaging with Passport right here.
Here’s how to enter:
1️⃣ Register AND join us live for the virtual event on March 12th you’ll automatically earn 1 entry into the giveaway.
2️⃣ Take it a step further—schedule and complete a demo call with Passport by April 18th, and you’ll earn a bonus entry, doubling your chances to win.
**For giveaway eligibility and rules, visit https://passportglobal.com/go-global-giveaway/
Thank you to Passport for making this event possible. Through their unified approach—integrating technology, logistics, and expert compliance and growth support—Passport removes the complexities of cross-border and in-country commerce, enabling merchants to reach customers virtually anywhere. Click here to learn more.
Ari Murray
Hi! I’m Ari Murray! You might already know me from Go-to-Millions, my newsletter teaching brands how to scale a brand to its highest potential through a modern, trustworthy playbook.
I'm also currently Chief Growth Officer at Sharma Brands, a DTC consultancy that launches the biggest brands in the world, AND the proud wife of Daniel Murray, the founder of The Marketing Millennials.
Since my first and last semester of law school (1 semester was PLENTY), I’ve worked to launch, grow, or optimize: Feastables by MrBeast, Poosh by Kourtney Kardashian, about-face beauty by Halsey, and many more!
Nik Sharma
Nik Sharma, the CEO, founder, and visionary behind Sharma Brands, is a Forbes 30 Under 30 recipient, a prominent investor in multiple companies, and the curator of a popular newsletter with over 100,000 subscribers.
As a leader in the industry, Nik hosts the award-winning podcast Limited Supply and frequently speaks at conferences on growth and direct-to-consumer strategies to offer and share his knowledge.
Since launching Sharma Brands in 2019, Nik has spearheaded innovative marketing strategies and growth frameworks, assembling an exceptional team of industry experts to drive success in the world of digital commerce.
Alex Yancher
Alex Yancher is an accomplished entrepreneur and business leader, currently serving as the Co-Founder and CEO of Passport. Prior to founding Passport, Alex held key positions such as Chief Operating Officer at Pantry, where he revolutionized fresh food retail. Alex has also held finance roles at companies like Facebook and Morgan Stanley. He also actively advises and invests in startups, offering strategic guidance and support.
Alex Stark
As the Co-founder and Chief Marketing Officer (CMO) of Ogee, Alex Stark spearheads the growth of one of the most dynamic and rapidly expanding brands in the premium beauty market. Alex's visionary leadership continually drives Ogee's remarkable market presence and rapid expansion
After co-founding Ogee and initially serving as its COO, Alex seamlessly transitioned to CMO to execute his cutting-edge vision for growth. Today, he leverages strategic marketing investments and the influential power of Ogee's robust community of brand ambassadors to accelerate growth. Under his leadership, Ogee was selected for Meta's coveted Disruptors program for advertisers, a testament to his innovative approach. Recognized as a leading expert in digital and influencer marketing, Alex is a sought-after speaker at major marketing events, where he shares his insights on innovative marketing strategies and brand growth. His combined expertise in operations and marketing is pivotal in guiding Ogee's ongoing expansion and fortifying its leadership in the beauty industry.