Founder Chat: Sam Li @ Thoropass

​I (Rob Snyder) host occasional chats with founders I admire. Sam Li is a serial founder now building Thoropass. He's done all the things - YC, HBS, Google, Goldman Sachs. Let's hear how he thinks about PMF, growth, and pivoting.

​Format is typically ~20 mins of Rob Q&A, then questions from the audience.

​Rob's topics:

• ​Sam's first startup (Zinc) didn't work. Why, what did he learn, why did he try again so soon?

• ​How did he come to the idea for what became Thoropass? How did he approach early validation, PMF, sales?

• ​How did he get his first 10 customers?

• ​Now, in a very crowded category, how does he think about winning & differentiation?