Where’s The Money Flowing In Music Tech?
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Where is real value being created and captured in music tech? Our data may surprise you.
In 2024, Water & Music mapped over 100 investment deals totaling $1B and tracked 37 exits worth $7B, uncovering unexpected winners and hidden opportunities across the music tech sector.
Join us for an hour of in-depth analysis as we break down which business models are thriving, why investors are betting big on specific segments, and how you can position yourself for success in 2025.
We'll focus on three key narratives:
1. "Boring" is back
Remember when everyone was obsessed with virtual concerts and social audio? In 2024, the script flipped entirely.
We'll unpack why "boring" backend tech categories like rights management ($222M raised in 2024) and live music tech ($194M) are outpacing buzzier areas like generative AI ($172M) – and what this tells us about where real value is taking shape.
2. Funding sources are evolving
Traditional investors have historically avoided music tech. In 2024, a surprising number of them trickled in — but not where you'd expect.
We'll analyze how different types of capital (e.g. strategic, venture, private equity) are placing their bets, revealing deeper truths about which business models show the most staying power over time.
3. Power players choose infrastructure
The five biggest music tech exits of 2024 all revolved around infrastructure — led by private equity firm Hellman & Friedman's $3B majority acquisition of Global Music Rights.
We’ll connect the dots on why consolidation is accelerating, and share our outlook on key deals and exits that could reshape 2025.
This session is perfect for:
Music tech founders navigating their next strategic move
Music tech investors mapping category opportunities
Industry executives keeping an eye on macro shifts
Rights holders exploring new tech partnerships
We’ll wrap up with 10 minutes for Q&A. By the end, you’ll know where capital is flowing, which models are winning, and how to prepare for success in 2025’s evolving landscape.
Reserve your spot now to get the inside track on music tech’s most promising frontiers.
*Can't make the event live, but still want the webinar recording? Please still RSVP so that you can receive our exclusive recording and recap notes after the fact!
About Water & Music
Water & Music is a leading provider of tech research, consulting, and education for the music business. Our premium research, company databases, and online courses help thousands of industry pros stay ahead of the curve on music-tech trends.
Our mission is to empower music professionals with the knowledge, insights, and connections they need — not only to navigate innovation, but also to become active participants in advancing the industry forward.
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