​*Sign-ups close 30 minutes prior to the event, at 12:30PM EDT on Wednesday, May 7.

​Water & Music members get in for FREE! If you're a member, please request a free "Members" ticket, and input the name and email tied to your W&M membership account. You should get approved within 48 hours of signing up.

​​​​​For everyone else, please purchase a non-member ticket to get access, or learn more about our membership perks here.

​Join W&M for an eye-opening 60-minute webinar where we tackle one of the music industry's most persistent challenges: Measuring marketing ROI in the streaming era.

​For years, music marketing teams have struggled with a fundamental question: Are our campaigns actually driving streaming returns?

​At Water & Music, we learned about the endemic structural challenges of music marketing the hard way ​in 2023​, when we attempted and failed to establish industry-wide ROI benchmarks. Fast-forward two years later, and music marketing effectiveness remains notoriously difficult to measure, with fragmented fan journeys, platform data silos, and micro-payouts creating a perfect storm of complexity.

​In this session, we'll bring together two founders building brand-new solutions to this critical problem:

• ​Darya Pourshasb — Founder & CEO of ampd, an agentic AI system that runs end-to-end campaigns to deliver positive ROI for artists, labels, and catalog funds. Darya has 15+ years of executive experience across Spotify, Sony Music, and Royal, with a focus in streaming performance and artist-fan enablement, executing hundreds of deep-data artist marketing campaigns.

• ​Nicholas Minicucci — Founder & CEO of Immensity, the only AI-powered system designed for the music industry to calculate and optimize Return on Ad Spend (ROAS). Prior to Immensity, Nicholas served as a Project Manager at MIT, working on multiple AI and emerging tech-focused projects. He has also toured across North America and has played over 1,000 concerts.

​What we'll cover

​1. Defining ROI today

​We'll explore the myriad of ways to define and measure marketing success in music, debunking traditional industry assumptions about which metrics actually matter and why.

​2. Breaking barriers

​We'll identify why streaming ROI has been so elusive — from fragmented fan journeys and platform data silos, to budget disconnects and the fundamental economics of streaming itself.

​3. Solutions in action

​Through live demos and case studies, our guests will show how their platforms are bringing more clarity to music marketing, and discuss what industry-wide changes could streamline the process for everyone.

​This session is perfect for:

• ​Digital marketing teams at labels and distributors

• ​Artist managers navigating limited marketing budgets

• ​Music tech founders building new marketing tools for the industry

• ​Industry professionals looking to leverage data-driven promotion

​We'll conclude with 10 minutes of Q&A. You'll leave with a clearer understanding of how to measure, optimize, and communicate the true impact of your marketing investments.

​Can't make it live? RSVP anyway to receive our exclusive recording and comprehensive recap after the event!

​About Water & Music

​​​​​Water & Music is a leading research and consulting firm focused on music and tech. Our cutting-edge market analysis and deep industry education serve thousands of leaders and innovators globally, from C-suite executives to emerging artists and pre-launch startup founders looking to stay ahead of industry transformation.

​​​​​Our mission is to empower music professionals with the knowledge, insights, and connections they need — not only to navigate innovation, but also to become active participants in advancing the industry forward.

​​​​​Learn more about our work:
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