Cover Image for Multi-persona Journey Maps: One Map, Many Perspectives
Cover Image for Multi-persona Journey Maps: One Map, Many Perspectives
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Presented by
UXPressia Events
UXPressia's events bring together people who are passionate about improving customer and user experience through journey mapping.
Hosted By
538 Going

Multi-persona Journey Maps: One Map, Many Perspectives

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About Event

It’s not a secret that, typically, a customer journey map reflects the journey one persona takes when using a product or a service. But what if there are a couple of different personas that walk similar journeys? Or the ones who interact with one another? You can definitely build a separate map for each persona, but it’s where multiple personas on the journey map can come in handy.

Join the event to learn more about multiple-persona journey maps, what they can be like, and when it’s best to use them. During the webinar, we’ll share our approach to building multi-persona maps and will showcase two examples to provide you with a clear understanding of how multi-persona maps work in practice.

📄 During the event, you will:

  • Learn what multi-persona customer journey maps are and why you might need them;

  • Understand how to choose between building multiple journey maps and one multi-persona map;

  • Explore 2 use cases for this type of map;

  • Walk through B2B and B2C examples of a multi-persona map.

By the end of this event, you will have gained the knowledge and inspiration needed to create effective multi-persona maps that drive customer-centric strategies and lead to enhanced experiences for your target audiences.


👥 Who is it for?

This event will be useful for CX/UX specialists, business owners, product owners, project managers, marketers — in a word, anyone already building journey maps, and those who don’t know how to handle their maps.


About organizers

​​UXPressia is an all-in-one cloud solution for understanding customer, user, and buyer experience, engaging teams, and driving successful digital transformation. Visualize your customers' journeys, create personas and impact maps, analyze touchpoints in multi-channel interactions, and invite teammates to collaborate in real time. Export designer-quality maps and personas and present them right from your browser online.

​​🎥 The event is going to be recorded.

Avatar for UXPressia Events
Presented by
UXPressia Events
UXPressia's events bring together people who are passionate about improving customer and user experience through journey mapping.
Hosted By
538 Going