Multi-persona Journey Maps: One Map, Many Perspectives
It’s not a secret that, typically, a customer journey map reflects the journey one persona takes when using a product or a service. But what if there are a couple of different personas that walk similar journeys? Or the ones who interact with one another? You can definitely build a separate map for each persona, but it’s where multiple personas on the journey map can come in handy.
Join the event to learn more about multiple-persona journey maps, what they can be like, and when it’s best to use them. During the webinar, we’ll share our approach to building multi-persona maps and will showcase two examples to provide you with a clear understanding of how multi-persona maps work in practice.
📄 During the event, you will:
Learn what multi-persona customer journey maps are and why you might need them;
Understand how to choose between building multiple journey maps and one multi-persona map;
Explore 2 use cases for this type of map;
Walk through B2B and B2C examples of a multi-persona map.
By the end of this event, you will have gained the knowledge and inspiration needed to create effective multi-persona maps that drive customer-centric strategies and lead to enhanced experiences for your target audiences.
👥 Who is it for?
This event will be useful for CX/UX specialists, business owners, product owners, project managers, marketers — in a word, anyone already building journey maps, and those who don’t know how to handle their maps.
About organizers
UXPressia is an all-in-one cloud solution for understanding customer, user, and buyer experience, engaging teams, and driving successful digital transformation. Visualize your customers' journeys, create personas and impact maps, analyze touchpoints in multi-channel interactions, and invite teammates to collaborate in real time. Export designer-quality maps and personas and present them right from your browser online.
🎥 The event is going to be recorded.