📊 Salon with Woodrow Rosenbaum: Mobilizing Data for Global Generosity📈
📊 Salon with Woodrow Rosenbaum: Mobilizing Data for Global Generosity 06.25.25📈
Join Woodrow Rosenbaum, Chief Data Officer at GivingTuesday (GivingTuesday) and spearhead of the GivingTuesday Data Commons initiative (We Are For Good), for an interactive salon at 12 pm ET on Wednesday, June 25. You’ll explore how collaborative data infrastructures and cutting-edge analysis of giving behaviors can mobilize generosity worldwide, transform passive donors into active ambassadors, and reimagine brand strategies for social impact.
🔥 What Is This About?
A deep dive into how data-driven insights and collaborative infrastructures can transform generosity movements, exploring how rigorous research of donor behavior and coalition-building propel more effective, evidence-based giving initiatives.
🧠 About the Speaker
Woodrow Rosenbaum brings decades of expertise in data, philanthropy, and brand strategy to the global generosity movement.
Chief Data Officer, GivingTuesday – Leads global research and analysis of individual giving behaviors. (GivingTuesday)
Spearheads the GivingTuesday Data Commons – Coordinates an international coalition of hundreds of partners and eight working groups to unlock insights on generosity. (We Are For Good)
Generosity Commission Research Task Force; Past Co-Chair, Global Impact Canada; Former Belfer Center Fellow – Serves on advisory bodies and research groups shaping the future of giving. (India Development Review)
🔍 Key Themes
Collaborative Data Commons: Building open data ecosystems to share and analyze generosity metrics. (We Are For Good)
Decoding Giving Behaviors: Research methodologies that reveal drivers of generosity and donor segmentation. (GivingTuesday)
From Competition to Collaboration: Dispelling myths about zero-sum philanthropy and leveraging AI ethically. (We Are For Good)
Beyond Standardization: Why ‘one-size-fits-all’ metrics fall short and how nuance leads to deeper insights. (Submittable)
Transforming Audiences: Strategies for engaging passive supporters as vocal, data-informed ambassadors. (Bonterra Tech)
🧭 Salon Format
Welcome & Framing – Introductions, session goals, and the core question.
Catalytic Spark – Woodrow presents key findings from the Data Commons and recent reports.
Collaborative Breakouts/Conversation – Applying insights to real-world generosity challenges.
Synthesis & Next Steps – Share learnings, identify action items, and link to RWI Labs.
📚 Resources
🎥 Decoding Generosity on What the Fundraising Podcast
✨ Final Reflection
How might you leverage collaborative data insights to catalyze generosity within your own networks?