TikTok 101 for Startups 🚀

​Every startup should be familiar with how TikTok works as a brand awareness & acquisition channel. This free workshop is to help founders, investors & marketers learn exactly that.

​In this introductory workshop you will learn:

• ​Why you should be on TikTok

• ​How to get started

• ​Tips on how to go viral (the million $ question)

• ​When to use trends (and when not to use them)

• ​How to not just build a following but a community

• ​Tips for driving actual conversions & not just views

• ​Case studies on startups that have successfully used TikTok

• ​Common mistakes to avoid

• ​How often to post to see results & growth

• ​How to post without overwhelming yourself / your team

​Who this workshop is for:

• ​Startups from pre-seed to later stage

• ​B2B startups especially SMB software

• ​Consumer tech, healthtech, fintech, AI, creator economy, web3, climate tech, biotech (any vertical whose target customers aren't heavily concentrated or enterprise / government)

​I'm a business TikTok creator (@iamdulma) who has been profiled in The Information, Morning Brew, and Glossy for my business-focused content on DTC, startups, and the creator economy. I have built a loyal community of 100K+ followers among whom are A-list celebrities, executives from Hollywood to Silicon Valley to luxury, top-tier (some might even say... first-tier 😉) VC firms, and some of the biggest creators in the world — not to mention thousands of entrepreneurs, both bootstrapped and VC-backed.

​I have also done brand partnerships with globally recognized companies like ByteDance, Public, MoonPay, Ray Dalio, TJMaxx, Dash Hudson and more so I can advice not only on using TikTok as an organic channel but for influencer partnerships.

​(Note: we will NOT be covering how to do paid ads on TikTok.)

​The first 45 minutes will be a presentation and we will leave 15 minutes for Q&A.