TikTok 101 for Startups 🚀

Hosted by Dulma

Zoom

Registration

Past Event

Welcome! To join the event, please register below.

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About Event

Every startup should be familiar with how TikTok works as a brand awareness & acquisition channel. This free workshop is to help founders, investors & marketers learn exactly that.

In this introductory workshop you will learn:

Why you should be on TikTok
How to get started
Tips on how to go viral (the million $ question)
When to use trends (and when not to use them)
How to not just build a following but a community
Tips for driving actual conversions & not just views
Case studies on startups that have successfully used TikTok
Common mistakes to avoid
How often to post to see results & growth
How to post without overwhelming yourself / your team

Who this workshop is for:

Startups from pre-seed to later stage
B2B startups especially SMB software
Consumer tech, healthtech, fintech, AI, creator economy, web3, climate tech, biotech (any vertical whose target customers aren't heavily concentrated or enterprise / government)

I'm a business TikTok creator (@iamdulma) who has been profiled in The Information, Morning Brew, and Glossy for my business-focused content on DTC, startups, and the creator economy. I have built a loyal community of 100K+ followers among whom are A-list celebrities, executives from Hollywood to Silicon Valley to luxury, top-tier (some might even say... first-tier 😉) VC firms, and some of the biggest creators in the world — not to mention thousands of entrepreneurs, both bootstrapped and VC-backed.

I have also done brand partnerships with globally recognized companies like ByteDance, Public, MoonPay, Ray Dalio, TJMaxx, Dash Hudson and more so I can advice not only on using TikTok as an organic channel but for influencer partnerships.

(Note: we will NOT be covering how to do paid ads on TikTok.)

The first 45 minutes will be a presentation and we will leave 15 minutes for Q&A.