Community Call: Tracking Your Way to Financial Growth
Tuesday, October 7 | 12:00–1:00 PM
Via Zoom | Members-Only Event
Free with Membership | Registration Required
Tracking Your Way to Financial Growth
As a business owner, it’s easy to get caught up in the day-to-day without a clear view of your numbers. But the truth is, a handful of key metrics can reveal the health of your business—and predict your path to growth.
This month’s session will demystify small business finances and give you the confidence to lead with data. You’ll discover the five key numbers every small business owner should know:
Revenue & Profit Margins
Customer Acquisition Cost (CAC)
Lifetime Value of a Customer (LTV)
Cash Flow
Conversion Rates
You’ll walk away knowing exactly which numbers to track, how to track them, and how to use them to make smart, strategic decisions.
Perfect for:
✔ Entrepreneurs looking to scale strategically
✔ Small business owners wanting financial clarity
✔ Professionals leading budgets or projects who want to strengthen their business acumen
ITINERARY
12:00 – 12:10 PM | Welcome & Intros
Brief welcome from Founder, Alex Canavan
12:10 – 12:30 PM | Mini Masterclass: “The Numbers You Need to Know”
Learn the five metrics that reveal the health and growth potential of your business—and how to calculate them.
12:30 – 12:40 PM | Member Hot Seat
Elizabeth Gullotto will share a business challenge or growth opportunity she's working through—then receive live feedback and support from The Collective.
Want to claim a future Hot Seat? Nominate yourself here.
12:40 – 12:55 PM | Breakout Sessions: Your Metrics Action Plan
Identify your own key numbers
Set one improvement goal for the next 30 days
Share ideas and tools with fellow members
12:55 – 1:00 PM | Wrap-Up & Open Mic
Share your biggest takeaway, ask a question, or drop a link to something you’re building—we want to hear from you!