Yorkseed Expert Session: Why User Experience is the Missing Piece in Many Crypto Trading Platforms
This event is part of Yorkseed Expert Series.
Join us for a tactical session for founders and builders in the crypto and Web3 space.
While many crypto trading platforms focus on speed, security, and technical innovation, too often they overlook a critical factor: user experience. In this session, we’ll explore why UX is the missing piece in many platforms—and how improving it can lead to stronger user adoption, trust, and long-term growth.
Whether you're launching a new exchange, building DeFi tools, or refining your protocol, this session will help you connect the dots between usability, brand credibility, and product-market fit. We'll cover actionable strategies to align design thinking with business outcomes—and make your crypto product truly user-centric.
Led by Mike Vitez, co-founder of Saturnia Design, where he helps startups and Web3 projects bring their ideas to life through smart product strategy and seamless user experience. With a background in both business and tech, Mike has worked with clients ranging from early-stage founders to funded scale-ups, combining design thinking with go-to-market clarity.
🧭 What You’ll Learn
🧠 UX Foundations for Web3 Products
Understanding how poor UX hurts trust, engagement, and retention
Identifying friction points in your user journey
Building intuitive flows for both first-time and advanced crypto users
🎯 Human-Centered Crypto Design
Translating complex crypto logic into clear, simple interfaces
Creating inclusive platforms that onboard new users with confidence
Leveraging UX to differentiate your brand in a crowded Web3 market
💸 Growth Through Better Experience
Why UX is directly tied to user acquisition and retention
Aligning design choices with revenue-driving behaviors
Laying the groundwork for scalable, user-friendly monetization
💬 Q&A Included
Bring your real-world challenges — we’ll leave time at the end for live Q&A with Mike.
About Yorkseed:
Yorkseed, founded by Jessica Sophia Wong, Yorkseed is a global venture community built to connect founders, investors, and operators through a growing network of hubs around the world. What started as a shared spreadsheet at SXSW has grown into a vibrant movement spanning continents.
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