Journey Management Study Group - Guest speaker: Ghita Benotmane
Ghita Benotmane is our guest speaker for the online event in May.
Join us for an engaging conversation with Ghita and fellow Journey Management enthusiasts!
Topic: Empowering design teams with Journey Management
Overview: Ghita will talk about:
the ongoing journey of how PayFit is building its end-to-end customer journey framework on a no-code tool
(Notion) with a cross-functional team led by Service Designhow designers received ownership of the journey they
were responsible for—(re)giving them full ownership of the customer experiencechallenges faced by her team and what she has learned
Event details
Date: Friday, May 23, 2025
Time: 11 am to 11:30 am (Eastern Standard Time) | Time zone converter
Location: Online event
Agenda
Presentation by Ghita - 15 minutes
Q&A with Ghita - 15 minutes
Note: After registration, the Zoom link will be shared with participants. The event will be recorded and shared with the attendees in a follow-up email.
About the guest speaker
Ghita Benotmane is a Principal Service Designer at PayFit, Paris, France.
She is a design and product leader with more than 11 years of experience in product-driven environments.
She has strong expertise in design strategy, service design, user experience, and user research.
With her background in philosophy, cognitive science, and information architecture, Ghita has worked in startups, scale-ups, consultancies, and big firms on subjects ranging from B2B SaaS for the digital workplace, CRM, Payroll, and HR to B2C mobile-first for music, social media, marketplaces, and knowledge management.
If you have any questions before our meet-up, please feel free to send them to arun.martin@gmail.com.
We value your attendance!