The WP Engine Founder's Secret to 10X Business Growth: Why Small Changes Create Massive Results
The Problem You're Facing:
You're working harder than ever, but your business isn't growing exponentially. You're adding new marketing channels, hiring more people, and pushing longer hours—but you're still stuck in linear growth mode while competitors seem to rocket past you.
What if the problem isn't how hard you're working, but WHERE you're focusing your efforts?
What You'll Discover:
Join LinkedIn growth & AI automation expert Matt Cretzman as he interviews Jason Cohen, founder of WP Engine (acquired for $1B+), about the counterintuitive business principles that create exponential returns.
Jason will reveal why most business improvements fail to move the needle—and the specific "leverage points" where small changes create massive results.
What You'll Learn
🎯 The Top-of-Funnel Truth That Changes Everything
Why "getting more traffic" often makes your entire business WORSE
The perfect marketing scenario that makes everything else work (even with mediocre sales)
How bad leads don't just waste money—they break your ability to improve anything else
Real examples from hiring and investing that prove this principle
💰 The Pricing Leverage That Defies Economics
Why a 10% price increase can create a 100% profit increase (with real math)
The 3 possible outcomes when you raise prices—and what each one means
When higher prices actually INCREASE your signup rate (and why)
How to know if you should raise prices, lower them, or create differentiation
📉 The Cancellation Crisis Killing Your Growth
Why cancellation is exponential but marketing isn't (the math will shock you)
How a company adding $2K/month can completely STOP growing
The difference between 7% and 5% churn (hint: it's not 2%)
Jason's framework for understanding why customers really leave
⚡ The Onboarding Window That Determines Everything
How HubSpot cut churn from 3.5% to 1.5% with ONE change
Why 50% of people quit in the first 30 seconds (YouTube data proves it)
The psychological window when customers are most receptive
How to create "aha moments" that stick
🔄 The Website Multiplier Effect
Why website improvements multiply across ALL your marketing efforts
The "compound improvement" fallacy that wastes time and money
Jason's systematic approach to conversion testing that actually works
How small changes create big results (and big changes create massive ones)
Your Host & Guest
Matt Cretzman - Host
Co-author of "The LinkedIn Advantage" and founder of Stormbreaker Digital. Matt has helped hundreds of B2B companies build systematic growth engines and has a proven track record of asking the right questions to extract actionable insights.
Jason Cohen - Guest Expert
Founder of WP Engine (acquired for $1B+), serial entrepreneur, and the strategic mind behind multiple successful exits. Jason's mathematical approach to business growth has influenced thousands of founders through his writing and speaking.
What You'll Walk Away With
✅ The Leverage Point Identification Framework - Know exactly where to focus your limited time and resources
✅ Churn Rate Impact Calculator - See how small retention improvements exponentially impact your maximum growth potential
✅ Top-of-Funnel Quality Audit - Ensure your marketing attracts customers who actually succeed
✅ Pricing Strategy Decision Tree - Know when to raise, lower, or restructure your pricing
✅ The Complete Recording - Rewatch and share with your team
Who Should Attend
Perfect for:
B2B SaaS founders and executives
Growth marketers tired of linear results
Entrepreneurs working hard but not seeing exponential growth
Anyone who wants to understand the mathematics behind business leverage
Not ideal for:
People looking for quick hacks or shortcuts
Early-stage companies without product-market fit
Those not ready to make strategic changes based on data