

How to launch a website that works
A practical session for solopreneurs ready to stop overthinking and start sharing their work online
Endlessly tweaking your website before it’s “ready”? Not sure where to start—or how to make it actually convert?
You’re not alone. Whether you’re launching your first site, pivoting your offer, or trying to turn your existing site into a client magnet, this session will help you move forward with clarity and focus.
Join IMMA member Stefanie Kruse, founder of reThink the Web, a sustainable web design studio for solopreneurs, for a hands-on session on how to build a simple, clear, and conversion-friendly one-page website.
You’ll learn:
✅ Why a single landing page is often the smartest way to start
✅ A step-by-step framework (CATCH) for a high-impact one-pager
✅ How to turn a website into a tool that works for you—not just something to check off the list
✅ Real examples and templates you can use for your own site
This session is for you if:
You don’t have a website and feel overwhelmed by where to begin
You’ve launched something new and need a simple way to share it
You already have a website, but it’s not bringing in the right clients (or any at all)
Bring your notebook—and your questions. This is a space to learn, reflect, and finally launch something you’re proud of.
🗓 Open to all impact-driven solopreneurs, freelancers & consultants
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About IMMA Collective
Where purpose-driven solopreneurs rise together to build thriving, resilient businesses.
www.immacollective.com