Private Event
Marketing SIG #1: Paid Media Landscape and Roundtable
Registration
Past Event
About Event
Marketing SIG #1: Paid Media Landscape and Roundtable
Westporter Michael Kalman will kick off the Market SIG with a conversation on paid media and the strategies that need to be considered when you deploy paid media as part of your marketing mix.
Michael is the former CEO of MediaCrossing, a company that pioneered the digital media trading desk idea in order to deliver consumer awareness at the best possible price.
As this is the first Marketing SIG, please bring your own beverages.
Agenda:
Introductions
Presentation
Discussion