MMT at Home | Prove it: Exactly how modern marketers earn trust with Melanie Deziel
***This session is open to MMTers and invited guests only***
To have a member of your team join please complete reg. question #2 - we will then reach out with an email invitation.
We look forward to having you join us!
ABOUT THE SESSION:
Join StoryFuel founder Melanie Deziel (co-wrote a recent book with master of influence Phil M. Jones) as she demonstrates how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers.
Who is this session best suited for: anyone in marketing, sales or business ownership. Learn how to identify the claims your business makes and how to strategically create content that provides evidence for your claims.
While everyone else is repurposing their content, instead Melanie provides the formula to PRE purpose your content.
Your brand is on trial—here’s how to win your case.
Takeaways:
Step-by-step process to identifying and categorize your business promises—even the ones you don’t realize you’re making—gathering the right evidence, and backing up each style of claim
How to apply strategies like corroboration, demonstration, and education to a marketing context to show—not tell!—the convenience of your offerings and more
Discover the right format and platform to deliver each type of evidence to make sure your “jury of consumers” connects with your case
ABOUT MELANIE:
Melanie Deziel is the Co-Founder & VP of Marketing at The Convoy, and author of the best selling marketing and business communications book “The Content Fuel Framework: How to Generate Unlimited Story ideas.” She is an international keynote speaker, skilled virtual presenter, and is recognized as one of the world's leading experts in native advertising and branded content.
As a speaker, she's taught marketers around the globe to brainstorm better, think like journalists and tell better brand stories. She is a member of the National Speakers Association, and has graced the stages of industry-leading events like Content Marketing World, Native Ad Days, Social Media Marketing World, Inbound, SXSW, and more.
Melanie is also an experienced online educator, having done countless webinars and digital keynotes. She has studied digital learning methodologies for adults as part of the process to develop and teach a Master's-level online course in content marketing for Fairleigh Dickinson University and also teaches a course for CCNY that she developed based on her book. She has also taught multiple courses online in digital marketing and social media for Syracuse University's online M.A. in Communications.
Melanie was the first editor of branded content at The New York Times, where she wrote the native ads that won the Best Native Advertising Execution OMMA Award in both 2014 and 2015.
She serves on the board of the Native Advertising Institute, and has judged countless industry awards, including the Content Marketing Institute Awards, Digiday Content Marketing Awards, the Native Ad Awards, the WANIFRA Digital Media Awards and the Mirror Awards.