Cover Image for Fintech Marketing Summer Conference London 2024
Cover Image for Fintech Marketing Summer Conference London 2024
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Fintech Marketing Summer Conference London 2024

Hosted by The Fintech Marketing Hub & Araminta
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About Event

The FMH's flagship Fintech Marketing Summer Conference will be returning to London on 2 July 2024!

If you work in fintech and marketing, then come join us for a half day of fintech marketing nerdiness.

There will be panel discussions, workshops, fireside chats and more, kindly hosted by Rise by Barclays.

The pilot edition of the event was a big hit so we're expecting this year's one to be even better! There will be around 100 people and it'll be a casual event to meet other members of the community, with the opportunity to learn from some of the most renowned experts in the sector.

Tickets are limited so hurry up and secure yours today! We look forward to seeing you there!

The conference is open to brand-side fintech marketers and we have a very limited number of supplier tickets. Please make sure you purchase the right type of ticket.

Rise London members attend for free - use code RISE-FREE at the checkout. Innovate Finance members get 50% discount - use code: IF-50.

Watch recordings from last year's event here.

PROVISIONAL AGENDA:


14:30 - 15:00

Registration & refreshments sponsored by Growth Gorilla


15:00 - 15:10

Welcome


15:10 - 15:30

TED talk: Leading the Charge: The CMO as a Catalyst for Change in Fintech

Speaker: Andrew Davies, CMO of Paddle


15:30 - 16:05

Partner panel discussion: Navigating the Noise: Innovative Communication Strategies in Fintech

Moderator: Richard Hudson, Head of PR & Comms, ex-Openpayd, Sharegain, Investec & PWC

Speakers:

Kat Mann, Head of PR at Nutmeg

Max Deeley, CMO at Nuke from Orbit

Courtney Glymph, Founder of YourStory PR


16:05 - 16:25

Fireside chat: Momentum Building: Optimising Content, Social Media and Field Marketing Strategies to Build Momentum and Drive MQLs

Speaker: Rebecca Hackworth, Marketing and Communications Director at Thunes

Moderator: Helen Owen, Interim Head of Marketing at BR-DGE and advisor at The FMH


16:25 - 17:00

Panel discussion: ABM in Fintech: What Are Some Tactics That Actually Work?

Moderator: Araminta Robertson, co-founder of The FMH & MD at Mint Studios

Speakers:

Katarina Nordin, Senior VP, Head of Marketing and RevOps at Adyen

Sumeet Vermani, Global Marketing Leader, ex-Thredd & Worldpay

Kate Eadie, CCO at Insignis Cash


17:00 - 17:20

Break


17:20

Welcome back


17:20 - 17:35

Partner spotlight talk: Maximizing Marketing Value: Paid Media, Influencer Impact, and Creative Strategies

Speaker: Shameer Sachdev, MD at Growth Gorilla


17:35 - 17:55

Masterclass: 11:FS’s 2024 Marketing Playbook: Amplify with Media and Measure for Success

Speaker: Laura Watkins, Director of Media & Marketing at 11:FS


17:55 - 18:30

Case studies panel: Brand Building Breakthroughs in Fintech (Lessons from Pleo, Thredd & Plum)

Moderator: Roberto Napolitano, Director of Marketing & PR at Innovate Finance

Speakers:

James Keating, CMO at Pleo

Vanessa Kreimeia, Head of Partner Marketing and Brand at Thredd

Jack Cully, Head of Brand & Product Marketing at Plum


18:30 - Partner showcase by Finance Shoots


18:35 - 20:35

Closing remarks | Networking & drinks reception with nibbles sponsored by YourStory PR


​About The Fintech Marketing Hub

​The Fintech Marketing Hub is a non-profit community platform of 3,000+ like-minded fintech marketing professionals and enthusiasts. It features a dedicated online content and resource hub, The Market Like a Fintech Podcast, 2,000+ Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.

Special thanks to our amazing partners for making the event happen!

Gold - YourStory PR

Founded in 2019, YourStory PR is a global communications agency specialising in propelling high-growth startups, visionaries, and industry disruptors to the forefront of their markets. Their approach? Laser-focused, brutally honest, and unapologetically innovative storytelling.

The agency excels in:

  • Dramatically boosting brand awareness

  • Building and nurturing customer trust

  • Increasing conversion rates

  • Securing high-value media backlinks

  • Driving qualified leads and sales

At YourStory PR, we don't just adapt to the rapidly evolving tech landscape - we help shape it. Ready to write the next chapter of your success story? Let's make some noise, turn heads, and drive real, measurable growth together.

Silver - Growth Gorilla

The fintech-first growth agency making user acquisition a breeze. They’ll help you attract the right users and reach your growth goals by seamlessly blending Paid Media, Influencer Marketing, and Creative & Content. Whether you want to tackle new territories or launch new products, your fintech’s future depends on new customers — and they know where and how to find them.

As they power your brand awareness and credibility, new users will roll in from all platforms, including Instagram, Facebook, TikTok, Google, Twitter, YouTube, and LinkedIn.

Ready to acquire more ideal users and move one step ahead of your competitors? Put your brand in the hands of an experienced team that has worked with over 40 fintechs.

Media - Finance Shoots

Finance Shoots is a media studio that helps fintechs refine their message, explain their products and educate their audience with unboring animations that people actually watch. Finance Shoots was founded in 2018 to shake up the image of Fintech. Since then they've worked with 40+ fintechs, helping them refine their messaging, explain their products and grow their audiences - all with fun animations.

Venue host - Rise by Barclays

​Rise is a global community of start-ups and corporates creating the future of commerce and fintech by helping start-ups and entrepreneurs connect, co-create, and scale innovation. Created by Barclays, we listen, nurture and oxygenate through our international network of Rise hubs. Rise also houses a world-class event space and is home to the London cohort of the Barclays Accelerator, powered by Techstars.

(Rise London members attend for free. Use RISE-FREE at the checkout)

Community benefactors and industry partners:

We're looking for more partners to help us cover the expenses associated with the event. If you're interested in the opportunity to sponsor the event, email ani@fintechmarketinghub.com

Location
Rise London
41 Luke St, London EC2A 4DP, UK
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